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Vol. 18 No. 2 (2020): July-December 2020
Vol. 18 No. 2 (2020): July-December 2020
Published:
2020-12-31
Full Issue
Full Issue Vol. 18 No. 2 (2020)
Academic Articles
Integrating Big Data Analytics Into Marketing Mix Development
Narubodee Wathanakom
1-14
PDF
Research Articles
Tourism Logistics Management Influencing Logistics Performance and Loyalty of Tourisms in Phra Nakhon Si Ayutthaya Province
Adisai Watanaputi, Jantana Sansook, Chanthima Boonannwong, Acharapron Chotworakan
15-29
PDF
Marketing Mix Factors Related to Perception of Industrial Valves’ Brand Image to the Staffs of Production Unit of Sugar Mills in Northeastern Region
Wichai Khrutchan, Anothai Ngamvichaikit, Kingporn Thongbai
30-39
PDF
The Effect of Character of Online Game, Brand Tribalism, Word of Mouth, on Intention to Purchase
Anon Khamwon, Mahmood Hayeemad, Phawat Kuwatjanakun
40-53
PDF
Promoting Informal Labor Saving Model in Accordance with Philosophy of the Sufficiency Economics in National Saving Fund: A Case Study of Bang Nom Kho Sub-District Sena District, Phra Nakorn Si Ayutthaya Province
Kamonwan Wanthanang, Prapan Saengthongdee, Prakorn Rittiyard
54-68
PDF
Factors Affecting the Achievement of Municipality Administration
Nannaphat Laewongnin, Theppasak Boonyarataphan
69-86
PDF
Causal Relationship of Factors Affecting Readiness to be a High Performance Organization: A Case Study of Nakhon Si Thammarat Rajabhat University
Orapin Bunsin
87-94
PDF
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Associate Professor Dr.
Ranee Esichaikul
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