ENHANCEMENT OF MANUFACTURING FIRM’S PERFORMANCE BY APPLYING ORGANIZATION KNOWLEDGE MANAGEMENT AND BIG DATA
Keywords:
Knowledge Management, Big Data, Innovation, Quality, ProductivityAbstract
Nowadays the social media is widely used in the world. Many activities are posted or shared in the social media. There are the big data from the social media that can explain the customer consumer behavior and product requirement. Moreover, the customer also compares the product between the brands. These big data can be interpreting the customer requirement into the new knowledge. Applying the new knowledge to the organization’s knowledge and develop to the new product and process innovation. The innovation is an important for the Thai’s industry. The product innovation used to maintain the competitive advantage and serving the quality to customer. On the other hand, the process innovation used to improve productivity, quality, cost, and delivery performance. The purpose of the research is discovered the key factors to accelerate the innovation in the manufacturing firm. The result indicated the big data and knowledge management has a strongly relationship together. Moreover, there are the key to generate the product and process innovation. Finally, the product and process innovation enhanced the manufacturing firm’s performance (Productivity, Quality, Cost and Delivery).
References
Bhatt, G. D. (2001). Knowledge management in organizations: Examining the interaction between technologies, techniques, and people. Journal of Knowledge Management, 5(1), 68–75.
Boston Consulting Group. (2020). Retrieved from https://www.bcg.com/publications/2020/most-innovative-companies/data-overview
Chatzoglou, P. & Chatzoudes, D. (2018). The role of innovation in building competitive advantages: An empirical investigation. European Journal of Innovation Management, 21(1), 44-69.
Dalkir, K. (2005). Knowledge Management in Theory and Practice. Jordan Hill, Oxford: Elsevier Inc.
Damanpour, F. & Gopalakrishnan, S. (2001). The dynamics of the adoption of product and process innovations in organizations. Journal of Management Studies, 38(1), 45-65.
Freeman, C. & Soete, L. (1997). The Economics of Industrial Innovation. 3rd ed. London: Continuum.
Giampaoli, D., Ciambotti, M. & Bontis, N. (2017), Knowledge management, problem solving and performance in top Italian firms, Journal of Knowledge Management, 21(2), 355-375.
Hair Jr., J. F., Black, W. C., Babin B. J. & Anderson, R. E. 2010. Multivariate Data Analysis. Seventh edition. New Jersey: Prentice Hall.
Hallgren, M. & Olhager, J. (2009). Lean and agile manufacturing: External and internal drivers and performance outcomes. International Journal of Operations & Production Management, 29(10), 976–999.
Hadi, H. J., Shnain, A. H., Hadishaheed, S. & Ahmad, A. H. (2015), Big Data and Five V’s Characteristics. International Journal of Advances in Electronics and Computer Science, 2(1), 16-23.
Lance, C. E., Butts, M. M. & Michels, L. C. (2006). The sources of four commonly reported cutoff criteria: What did they really say?. Organizational Research Methods, 9(2), 202–220.
Fraga, M., Martins, O. & Anciaes, P. (2008) Patterns of innovation diffusion and technological competition in Portuguese manufacturing and service industries, International Review of Applied Economics, 22(3), 353-372.
Lee, M. C. (2016), Knowledge management and innovation management: Best practices in knowledge sharing and knowledge value chain. International Journal Innovation and Learning, 19(2), 206-226.
Phusavat, K., Comepa, N., Sitko‐Lutek, A. & Ooi, K. (2013), Productivity management: integrating the intellectual capital. Industrial Management & Data Systems, 113(6), 840-855.
Turban, E., Aronson, J. E., Liang, T. P. & Sharda, R. (2007). Decision Support and Business Intelligence Systems. New Jersey: PEARSON Prentice Hall.
Tushman, M. L. & Nadler, D. (1986), Organizing for Innovation. California Management Review, 28(3), 74-92.
Vorakitphokatorn, R. (2004). Innovation Management for Executives: Corporate Image Promotion. The National Innovation Agency.
Thatpitakkul, S. (2017). Government and supporting for Eastern Economic Corridor. Investment Promotion Journal, 28(7), 8-14.
