• Wichuda chaisiwamongkol Department of Statistics, Faculty of Sciences, Khonkaen University
  • Nithit Prawitkan Department of Statistics, Faculty of Science, Khon Kaen University
  • Piyaporn Uttaranakorn Department of Statistics, Faculty of Science, Khon Kaen University


Food Delivery, Data Quality, Indicators, Information


Study objective: to evaluate the consumer’s perspective on the quality of information about Grab Food, the food ordering application. Methodology: This is a mixed methods research design which was divided into 3 phases: (1) the application content analysis (2) dimensions and indicators of information quality identifying (3) surveying the importance of information quality by using a questionnaire. The study population consisted of 384 undergraduate students from Khon Kae University in 2020, who were classified into 3 subgroups: Science & Technology, Humanities & Social Sciences, and Health Sciences. The descriptive and inferential statistics; t-test, ANOVA, and Friedman were used in this study. Results: The content on the Grab Food application had 7 categories with 33 items. There were related to 8 indicators in 4 dimensions. All categories were highly important from a consumer perspective (average 3.69-3.97). The most important items were user accounts and public relations
(gif.latex?\dpi{300}&space;\tiny&space;\bar{x}=3.97). The Health Sciences subgroup paid close attention to the information quality with statistically significant for all categories, especially in the interactional dimension, compared to other groups. While the Science & Technology and Humanities & Social Sciences subgroups paid attention to the contextual dimension more than other dimensions.


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How to Cite

chaisiwamongkol, W., Prawitkan, N., & Uttaranakorn, P. . (2022). THE INFORMATION QUALITY DIMENSION ON FOOD ORDERING APPLICATIONS IN CONSUMER PERSPECTIVE : CASE STUDY GRABFOOD. Modern Management Journal, 20(2), 57–74. Retrieved from



Research Articles