THE INFORMATION QUALITY DIMENSION ON FOOD ORDERING APPLICATIONS IN CONSUMER PERSPECTIVE : CASE STUDY GRABFOOD
Keywords:
Food Delivery, Data Quality, Indicators, InformationAbstract
Study objective: to evaluate the consumer’s perspective on the quality of information about Grab Food, the food ordering application. Methodology: This is a mixed methods research design which was divided into 3 phases: (1) the application content analysis (2) dimensions and indicators of information quality identifying (3) surveying the importance of information quality by using a questionnaire. The study population consisted of 384 undergraduate students from Khon Kae University in 2020, who were classified into 3 subgroups: Science & Technology, Humanities & Social Sciences, and Health Sciences. The descriptive and inferential statistics; t-test, ANOVA, and Friedman were used in this study. Results: The content on the Grab Food application had 7 categories with 33 items. There were related to 8 indicators in 4 dimensions. All categories were highly important from a consumer perspective (average 3.69-3.97). The most important items were user accounts and public relations
(=3.97). The Health Sciences subgroup paid close attention to the information quality with statistically significant for all categories, especially in the interactional dimension, compared to other groups. While the Science & Technology and Humanities & Social Sciences subgroups paid attention to the contextual dimension more than other dimensions.
References
Chaisiwamongkol, W., Phatthanakul K., Intharah, T., Seenoi, P., Maomeesri, P. & Kongkaew, J. (2019). Analysis of Factors Affecting Decision to Buy Products or Services on Electronic Commerce. of undergraduate students of Khon Kaen University. KKU Science Journal, 47(2), 339-352. [In Thai]
Chaisiwamongkol, W., Manmart, L. & Chantatub, W. (2018). A User-Centric Approach to Develop Indicators for Assessing Information Quality on E-Commerce Websites. Chulalongkorn Business Review, 156, 57-102. [InThai]
Chompuphol, T, Auaychaiwat, E., & Chanpen, P. (2020). Exposure behavior and satisfaction with food delivery application of people in Bangkok. Siam Communication Review, 19(1), 105-116. [InThai]
Cochran, W. G. (1963). Sampling techniques. (Second Edition). New York: John Wiley and Sons, Inc
Constantinides, E. (2004). Influencing the online consumer’s behavior: the Web experience. Internet Research, 2(14), 111-126.
Cremonesi, P., Garzotto, F., & Turrin, R. (2013). User-centric vs. system-centric evaluation of recommender systems. In P. Kotzé, G. Marsden, G. Lindgaard, J. Wesson, & M. Winckler (Eds.), Proceedings of the 14th IFIP TC 13 International Conference (INTERACT 2013), LNCS 8119, 152–168. Berlin Heidelberg, Germany: Springer.
Electronic Transactions Development Agency. (2020). ETDA reveals that Gen-Y people order food online the most and over 40% order because they are afraid of COVID-19. Retrieved from https://www.etda.or.th/th
/https/. www-etda-or-th/th/newsevents/pr-news/Online-Food-Delivery-Survey-2020.aspx [In Thai]
International Organization for Standardization (2010). ISO 9241-210:2010 Ergonomics of human-system interaction-Part 210: Human-centred design for interactive systems. Retrieved from http://www.iso.org/iso /catalogue_detail.htm?csnumber=52075
Kasikorn Research Center Co., Ltd. (2020). After COVID-19, Food Delivery business expands on the fierce competition on Platform provider advances to Super Application. Retrieved form https://www.kasikornresearch.com/th/analysis/k-econ/business/Pages/z3128-Food-Delivery.aspx. [In Thai]
Knight, S. (2011). The Combined Conceptual Life Cycle Model of Information Quality in User Perceptions of IQ on the Web. Proceedings of the 16th International Conference on Information Quality (ICIQ-11), 570-590.
Kotler, P. and Armstrong, G. (1997). Marketing an Introduction. (4th Edition). New Jersey: Prentince Hall International.
Laudon, K C. and Laudon, J. P. (2018). Management Information Systems. New York: Prentice Hall.
McCracken, D. D., & Wolfe, R. J. (2004). User-centered website development: A human-computer interaction approach (pp. 1-305). Englewood Cliffs: Prentice Hall.
Saracevic, T. and Kantor, P. (1997). Studying the value of library and information services. I. Establishing a theoretical framework. I. Journal of the American Society for Information Science, 48(6), 527-542.
Theerapong, K. (2003). Consumer Protection in Electronic Commerce on the Internet. Bangkok: Ramkhamhaeng University. [InThai]
Wang, R.Y. and Strong, D.M. (1996). Beyond accuracy: What data quality means to data consumers. Journal of Management Information Systems, 12(4), 5–33.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Modern Management Journal
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
