Vol. 20 No. 2 (2022): July - December 2022

View Vol. 20 No. 2 (2022): July - December 2022

Published: 2022-12-27

Full Issue

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Academic Articles

ORGANIZATION THEORY DEVELOPMENT: THE BEGINNING AND THE SURVIVAL OF CONTEMPORARY ORGANIZATION THEORIES

Rapeepun Jommaroeng

1-10
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Research Articles

JOB EMBEDDEDNESS AND ITS EFFECT ON INTENTIONS TO STAY OF PERSONNEL IN THE REVENUE DEPARTMENT

Ninthun Suruchthananon, Kevalin Setthakorn

11-23
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THE EFFECT OF THAI TOURIST BEHAVIOR TO REVISIT BANGKOK STREET FOOD DURING COVID 19

Watit Intuluck

24-40
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STORY TELLING AND CUSTOMER EXPERIENCE TO ENHANCE BOUTIQUE HOTEL RESONANCE

Nart-Anong Nambuddee, Intaka Piriyakul

41-56
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THE INFORMATION QUALITY DIMENSION ON FOOD ORDERING APPLICATIONS IN CONSUMER PERSPECTIVE : CASE STUDY GRABFOOD

Wichuda chaisiwamongkol, Nithit Prawitkan, Piyaporn Uttaranakorn

57-74
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A DESIGN OF SUITABLE INNOVATION FOR COMMUNITY BY DESIGN THINKING PROCESS: A CASE STUDY OF BANGKHUNSAI SUB-DISTRICT, PHETCHABURI PROVINCE

Pichest Boonyalai, Prakorb Chartpuk, Sthaphorn Wannaphor, Songwut Mongkonlerdmanee

75-88
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FACTORS AFFECTING TO ONLINE SHOPPING DECISION IN COVID-19 CRISIS

Weerapath Ketwong, Kriangkrai Khummima, Arewon Sutthipongpan

89-101
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EFFECTS OF PUBLIC SERVICE EFFICIENCY ON ORGANIZATION BEHAVIORAL OF BANGKOK MEDICAL SERVICE DEPARTMENT THAILAND

Burathep Chokthananukoon

102-115
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A MODEL OF SPORTS MARKETING MANAGEMENT OF BEVERAGE INDUSTRY ENTREPRENEURS IN SPORTS SPONSORSHIP UNDER COVID-19 CRISIS

Chanurak Saeyang, Prin Laksitamas, Siwarat Kobayashi

116-129
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A COMPARISON STUDY OF PREDICTIVE MODELS FOR CUSTOMER LIFETIME VALUE AND THE CHANGE OF ITS LEVEL

Pornthip Dechpichai, Latthapol Chokratprapa, Supitch Sripath, Nathakhun Wiroonsri

130-142
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DISASTER MANAGEMENT MODEL FOR REPEATED FLOOD AREA IN SENA DISTRICT, PHRA NAKHON SI AYUTTHAYA PROVINCE

Kamonwan Wanthanang, Chanikan Polcharoen, Siriporn Kuenkleeb

143-156
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AN ASSESSMENT OF SOCIAL RETURN ON INVESTMENT OF KNOWLEDGE SET ON SPA LANNA

Apiradee Nantsupawat, Wipada Kunaviktikul , Kulwadee Abhicharttibutra , Orn-Anong Wichaikhum , Petsunee Thungjaroenkul , Siriluck Vadtanapong , Wilaipan Jaiwilai

157-169
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