AN ASSESSMENT OF SOCIAL RETURN ON INVESTMENT OF KNOWLEDGE SET ON SPA LANNA
Keywords:Social Return on Investment, Knowledge Set on Spa Lanna Business
The purpose of this study was to assess the social return on investment (SROI) of the Spa Lanna business. The 25 samples were spa entrepreneurs, therapists, customers, and spa suppliers selected by purposive sampling. Data were collected using focus groups, in-depth interviews, research, and a literature review. The SROI analysis in six steps involved identifying stakeholders, mapping outcomes, measuring and valuing outcomes, establishing impact, calculating SROI, and reporting. Data were analyzed using descriptive statistics. The study found that the social return on investment of Spa Lanna business had economic outcomes from sustainable income, well-known, and well-being and social outcomes from social collaboration and mobility to urban society. The project has a net present value of 25.43 baht, the social returns on investment of this project meaning that one baht on investment can obtain social benefits of 25.43 baht. The results show that the project creates value for society and is worth the investment.
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