A DESIGN OF SUITABLE INNOVATION FOR COMMUNITY BY DESIGN THINKING PROCESS: A CASE STUDY OF BANGKHUNSAI SUB-DISTRICT, PHETCHABURI PROVINCE

Abstract

Presently, the resignation and retirement rate of civil servants each year is trended to increase, so it causes the Revenue Department to face a shortage of operational unit manpower. The researcher would like to discover the influencing factors of the personnel retention of the Revenue Department, which is different from the previous aspect by focusing on the study of personnel retention instead of the reasons for personnel resignation. The objective of this research was to study the relationship of job embeddedness factors to the retention intentions of the Revenue Department personnel. The statistics used to analyze the data include  descriptive statistics and inference statistics. The research tool will be a questionnaire. The participants of this research would be 410 personnel of the Revenue Department.  The study result found gender, education level, age of employment, monthly income Travel time from accommodation to work does not influenced the job embeddedness, domicile, age, status, job position, agency under Number of family members to support influenced the job embeddedness. Demography does not influenced the retention of the Revenue Department personnel. Job embeddedness positively relationship the retention of the Revenue Department personnel which of organization factor and community factor which was at in high to very high level, Organization factor relationship the retention of the Revenue Department personnel higher than community factors. Therefore, the positive influencing factors of the Revenue Department personnel retention are the Sacrifice factor and the Fit factor, the Link factor is unaffected.