Factors Affecting Investment Decisions among Generation Y Investors in the Stock Exchange of Thailand
Keywords:
Investment Decisions, Generation Y Investor, Stock Exchange of ThailandAbstract
The objectives of this study were (1) to study the opinion levels on investment factors among Generation Y investors in the Stock Exchange of Thailand; (2) to study the opinion levels of Generation Y investors regarding investment decisions in the Stock Exchange of Thailand; and (3) to test the investment factors affecting investment decisions of Generation Y investors in the Stock Exchange of Thailand. This study was survey research. The population was unknown Generation Y investors in the Stock Exchange of Thailand. The sample size of this study was determined by using the Cochran method as a total of 400 samples. The samples were selected by randomly convenience sampling. Data were collected through questionnaires. The statistics used for data analysis included frequency, percentage, mean, Standard Deviation, and Multiple Regression Analysis. The findings indicated that (1) the overall opinion level on investment factors among Generation Y investors in the Stock Exchange of Thailand were at a high level. (2) The overall opinion level of Generation Y investors regarding investment decisions in the Stock Exchange of Thailand was at a high level. (3) Factors affecting investment decisions of Generation Y investors in the Stock Exchange of Thailand were economic and political environment, knowledge, understanding and investment experience, and information and firm performance.
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