Vol. 22 No. 2 (2024): July - December 2024

View Vol. 22 No. 2 (2024): July - December 2024

Published: 2025-12-25

Full Issue

เล่ม 22.2

Research Articles

Factors Affecting Investment Decisions among Generation Y Investors in the Stock Exchange of Thailand

Pannita Chaikunrat, Tanapond Swanpitak

1-28
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EVALUATING BURIRAM'S SUSTAINABLE SPORTS TOURISM MANAGMENT

Peeranthorn Puacharoen, Linjong Pocharee

29-64
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Lesson Learned from Driving the National Strategy 2018-2037 of Thailand

Noppadol Udomwisawakul

65-80
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Developing a model to strengthening base of collaboration in local governance through participatory budgeting

Walaiporn Chinnasri, Supanut Subnavin

81-101
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Entrepreneurial Competence Affecting Competitive Advantages Through Thai-Laos Border Trade Policy: A Case Study of Huai Kon Border Chaloem Phrakiat District, Nan Province

Ponkrit Rakjul

102-124
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The Awareness of Benefits of Sustainable Development Concept in Business Conduct of Thai Medium Enterprises

Wut Sookcharoen, Phattaraporn Timdang

125-142
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The Causal Relationship Model of Purchasing Decision Through Social Media of Undergraduate Students in Bangkok Metropolitan Region: The Multiple Group Structure Analysis

Prapasri Phongthanapanich

143-157
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Academic Articles

AI and Global Marketing in the Digital Age

Anothai Ngamvichaikit

158-169
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