EVALUATING BURIRAM'S SUSTAINABLE SPORTS TOURISM MANAGMENT
Keywords:
Sustainable tourism, Sports tourism, Global Sustainable Tourism Council (GSTC), McKinsey 7S Framework, UN Sustainable Development Goals (SDGs)Abstract
This research investigates Buriram, Thailand's impressive transformation into a sustainable sports tourism destination. Analyzing its practices through the Global Sustainable Tourism Council (GSTC) criteria and the McKinsey 7S Framework, the study aligns with the UN Sustainable Development Goals (SDGs). This qualitative research is conducted by literature review and focus group discussions with eleven informants to identify areas for alignment and improvement. Findings highlight Buriram's exemplary sustainable sports tourism model, which contributes positively to economic growth, environmental conservation, and community engagement. The study underscores Buriram's potential as a case study for aspiring other destinations to enhance sustainability in sports tourism, offering valuable insights for industry advancement and SDG attainment.
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