The Awareness of Benefits of Sustainable Development Concept in Business Conduct of Thai Medium Enterprises

Authors

  • Wut Sookcharoen Faculty of Management Science Chandrakasem Rajabhat University
  • Phattaraporn Timdang Faculty of Management Science Suan Dusit University

Keywords:

The Concept of Sustainability, Medium-Sized Business, ESC Concept, Governance

Abstract

The concept of sustainability is widely discussed and emphasized nowadays. This research aims to achieve three objectives: To study 1. The level of awareness of the importance of sustainability concepts among medium-sized executives in Thailand. 2. To investigate the level of awareness of the benefits of sustainability concepts among medium-sized executives in Thailand.  3. To examine the correlation between sustainability concepts and the benefits for medium-sized executives in Thailand.

The researcher collected data from the population of medium-sized enterprise executives in Thailand using the Snowball sampling technique and obtained a sample of 319 participants. The research findings revealed that medium-sized business managers in Thailand demonstrate a high to the highest level of awareness regarding the importance of sustainability concepts across environmental, social, corporate governance aspects, and overall. They are also highly aware of the benefits derived from sustainability concepts. Furthermore, it was found that sustainability concepts have a positive influence on business benefits.

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Published

2025-01-23

How to Cite

Sookcharoen, W., & Timdang, P. (2025). The Awareness of Benefits of Sustainable Development Concept in Business Conduct of Thai Medium Enterprises. Modern Management Journal, 22(2), 103–118. retrieved from https://so04.tci-thaijo.org/index.php/stou-sms-pr/article/view/274340

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Section

Research Articles