การวิเคราะห์ปัจจัยที่มีผลต่ออุปสงค์การเรียนพิเศษผ่านระบบออนไลน์  ของนักเรียนระดับมัธยมศึกษาตอนปลายในเขตกรุงเทพมหานคร

Achadarak Sripa; Pithak Srisuksai; Pudinan Adithipyangkul

Authors

Achadarak Sripa School of Economics, Sukhothai Thammathirat Open University
Pithak Srisuksai School of Economics, Sukhothai Thammathirat Open University
Pudinan Adithipyangkul School of Economics, Sukhothai Thammathirat Open University

Keywords:

Demand for Online Tutoring, Satisfaction, Personal Characteristics, Economic Factors

Abstract

This study investigates factors affecting the demand for online tutoring among high school students in Bangkok, considering satisfaction and learning obstacles, personal characteristics, and economic factors. The research adopts a quantitative approach, collecting data from 400 students using a multi-stage approach combined with non-probability sampling. The data were analyzed using descriptive statistics and multiple linear regression estimated by the ordinary least squares (OLS) method.

The results show high satisfaction with online tutoring, especially convenience and content suitability. Major obstacles include unstable internet connections and lack of motivation. Factors with statistically significant positive relationships with the number of online tutoring courses include grade level, the objective of studying for advance preparation, application complexity, satisfaction with content, total expenditure, and total study hours, while the study program shows no statistically significant relationship. At the macro level, the unemployment rate shows a significant negative relationship with the demand for tutoring, whereas the pre-tertiary education budget and gross national income per capita show no significant relationships with the demand for tutoring.

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