การศึกษาปัจจัยที่มีผลต่อความพึงพอใจและประสิทธิภาพในการทำงาน ของพนักงานบริษัทประกันชีวิตในกรุงเทพมหานคร

Atchima Phidet; Waranpong Boonsiritomachai

Authors

Atchima Phidet Faculty of Business Administration Kasetsart University
Waranpong Boonsiritomachai Faculty of Business Administration Kasetsart University

Keywords:

Job Satisfaction, Job Performance, Life Insurance Companies

Abstract

The objectives of this research were to examine the prevailing trends in job satisfaction and job performance levels, analyze the underlying factors influencing these variables, and formulate strategic guidelines to enhance both satisfaction and performance among life insurance employees in Bangkok. This study utilized a quantitative research methodology, gathering data via questionnaires from a sample of 405 life insurance professionals in Bangkok. Data were analyzed through descriptive statistics and linear regression analysis. The findings revealed that the overall perception of the investigated factors was at a high level. Specifically, compensation, organizational culture, psychological well-being, and perceived supervisor support exerted a statistically significant positive influence on job satisfaction, with compensation emerging as the most predominant predictor. Furthermore, job satisfaction demonstrated a significant positive impact on job performance. The results indicate that within the highly competitive life insurance sector, characterized by rigorous sales targets, organizations should prioritize the implementation of equitable and competitive compensation systems in tandem with the promotion of employee psychological well-being. Such a dual approach is instrumental in mitigating occupational stress and pressure, thereby fostering higher levels of job satisfaction and facilitating the sustainable enhancement of job performance.

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