STRATEGIC MANAGEMENT BY BALANCE SCORECARD TOOL AND APPLICATION IN THAI PUBLIC SECTOR

Abstract

According the New Public Management Paradigm of Public Administration focus on the managerialism of Business Administration, The Balanced Scorecard Model proposed by Robert S. Kaplan and David P. Norton had influenced to the strategic management paradigm of both private and public sectors since 1992. Balanced Scorecard as the strategic management tool be used towards the strategy focused organization concentrated in vision and strategy of organization. Management value in four perspectives, namely; financial, customer, internal process, and learning & growth, were built for balanced management by setting the strategic objective, measure, target, and initiative respectively. Strategy Maps as the long-term map be formulated by linking all the strategic objectives cross all the perspectives. The Balanced Scorecard Model be implemented in Thai public sector for constructing the long-term strategic plan as well as evaluating the corporate target in all perspectives.