DEVELOPMENT FOR MARKETING STRATEGY AND DATE PALM BUSINESS SUCCESS IN CENTRAL REGION OF THAILAND

Abstract

     This research on Development for Marketing strategy and Date Palm Business success in Central Region of Thailand. This researcher uses quality qualitative methods. Date plan businesses need to have a strategy for survival. The entrepreneur or executives need to adopt business strategy as an important process to develop by entrepreneurs who are capable of developing both economic and competitive advantage strategies to be able to survive  sustainable However, the business strategy must focus on making new things that require knowledge and creativity as a base. (Narumon Limmalhapan, 2017) The business of Date plan businesses requires the development of business strategies in various ways. Including product by developing and offering new products, whether in technology or how to use Including improving existing products to have quality and efficiency which is the product of the business (Somnuk Euajiraphongphan and Faculty, 2010) in the form of products or services (Smith, 2006) with the development of technology, tools, equipment and processes that will enable the development of products to be produced up And the needs of the market that is ready to buy in both new market channels However, the ability to change depends on experience. Expertise and customer information are important (Schilling, 2008) as well as management. Of entrepreneurs who can invent and change forms new methods that will affect production and design of products and services are more effective.