NEW ENTREPRENEURIAL MODEL OF UNDERGRADUATE UNIVERSITY STUDENTS IN BANGKOK METROPOLITAN REGION

Abstract

          This research were aimed; 1) to study factors influencing new entrepreneurs of undergraduate students in universities in Bangkok Metropolitan Region. 2) to study guidelines for developing new entrepreneurial models of undergraduate students in universities in Bangkok Metropolitan Region. It’s a mixed research as quantitative and qualitative research. The sample of quantitative research was 760 undergraduate students. The qualitative research interviewed key informats were executives/owners of SMEs, executives of public and private sectors in business development startups or academics in institutions that have launched a program of 15 persons. The questionnaires and in-depth interview forms has been used as the data collection instrument. The statistics used in quantitative data analysis were frequency, percentage, standard deviation and pearson’s correlation coefficient. The qualitative research was analyzed by content analysis and description method.

         The result of the study found that the factors influencing undergraduate students intent to become a new entrepreneur affiliated with universities in Bangkok Metropolitan Region the overall is at a moderate level and the relationship between factors influencing the intention to become a new entrepreneur in the economy. There was a relationship or influence with the new entrepreneurial development model of undergraduate students at the statistical significance level of .05. The guideline for developing a new entrepreneurial model for undergraduates. The steps are as follows. Step 1 Creating and training startup entrepreneurs consisting of 1) review the course of study, examinations in current higher education institutions to be up-to-date, deep pace with global changes. 2) organize a course with a focus on practice, train students to invent, research and execute start-up business project. Step 2 Set up an action plan and develop startups that are consistent with student potential under both quantitative and qualitative indicators. It consists of 1) the improvement plan for the cognitive ability in behavioral control. 2) the improvement plan for the analysis of the external economic environment. 3) the implementation in accordance with the government policy and the 12^th socio-economic development plan focusing on promote the development of innovation and technology accelerate investment with research and development from university, educational institutes and to promote an innovative ecosystem that is conductive to fostering innovation to drive national development in all areas. And Step 3 Inspection, monitoring and evaluation in order to define measures for monitoring and evaluating the performance of the project.