A COMMUNICATION MODEL DEVELOPMENT BY USING ONLINE MEDIA TO ENHANCE THE COMPETENCIES OF SMALL AND MEDIUM ENTERPRISES’ ENTREPRENEUR

Abstract

          The purpose of this study were 1) developing communication platform via online video for small and medium enterprise entrepreneurs competency. 2) Evaluating communication platform via online video for small and medium enterprise entrepreneurs competency by 9 professional people consist of course design and technical teaching field, mass communication in advertising and public relations field, training program field and small and medium enterprise field. The data was statistically analyze using mean(x) and standard deviation (S.D.)

          The synthesis of communication via online video consist of 1) creating an identify 2) understand the context 3) determine the problem 4) media production 5) lead to public 6) access the target group. The finding were 1) the average overview of communication platform via online video for developing small and medium enterprise entrepreneurs in the high level that which able to curriculum about training program and communication training via online video. 2) The efficacy of the training program for small and medium enterprise entrepreneurs in the highest level ( = 4.71)