DEVELOPMENT OF TECHNOLOGY INNOVATION TO PROMOTE COMPETITIVENESS OF INDUSTRY ENTREPRENEURS AUTOMOTIVE PARTS MANUFACTURING IN THAILAND

Abstract

     The objectives of this research are

     1)  To study the problem of the development of technological innovation to enhance the competitiveness of the entrepreneurs. 2) To study the factors influencing the development of technological innovation to enhance the competitiveness of the entrepreneurs. 3) To propose an improvement model for the development of technology to increase the competitiveness of automotive parts manufacturer in Thailand by mixed methods with 1) qualitative research, key informants are 1. 4 Thai automotive part owners. 2. 4 automotive company’s executives, 3. 4 Senior government officers, such as the Ministry of Industry, Ministry of Commerce, Office of Industrial Standards Management Association and persons involved in the automotive industry 4. Persons involved in the automotive parts industry, total 15 persons. 2) quantitative research, the samples were 400 of Thai auto parts company’s owner and manufacturer executives.

      The research result to answer the improvement model for the technology to enhance the competitiveness of the automotive parts industry in Thailand found that the development of innovative technology to enhance the competitiveness of automotive industry operators in Thailand consists of four factors; 1) strategic leadership 2) re-organization 3) digital technology innovation and 4) innovative in technology to enhance the competitiveness of  automotive parts manufacturer in Thailand.

     The development of innovative technologies innovation to enhance the competitiveness of automotive parts manufacturers in Thailand consists of the following priorities:

     1. Digital technology innovation with an influence of 0.439 consists of 3 elements: 1) Innovation in product and service technology. 2) Process technology innovation. Had an influence value of 0.627 and 3) Technological innovation in management, influence value of 0.613.

     2. Strategic Leadership The influence of 0.398 is composed of 3 components: 1) 2) Transformational leadership style. There were 0.655 and 3) creative leadership styles, the influence was 0.709.

     3. Re-organisation, the influence of 0.289 was composed of 3 components: 1) the policy effect was 0.702  2) organizational structure Influence was 0.710 and 3) Human resources had an influence value of 0.698.

     4. The development of technological innovation to enhance the competitiveness of the automotive parts manufacturers in Thailand consist of four components:

        4.1   Research, development and innovation in the automotive parts industry in Thailand, effected 0.788.

        4.2   Competition in automotive parts industry in Thailand, effected 0.795.

        4.3   Related and support industry of automotive manufacturer parts in Thailand, effected 0.741.

        4.4   Manufacturer Performance, effected 0.737.

     The development of technological innovation to enhance the competitiveness of automotive parts manufacturers in Thailand will take into key issues with a target of production and marketing and balancing of the supply and demand. Focus on adding value and market demand in line with the National Economic and Social Development which targeted to use high performance technology to enhance competitiveness to be a high value-added and sustainable industry.