FACTORS AFFECTING THE ENGAGEMENT OF TAN SOON HUAT PRODUCTS CO., LTD.

Abstract

     The purpose of this research study. To study the level of factors that affect the organization's commitment compare the differences between different factors in the operation. Classified by personal factors and study attachment level Factors that affect commitment And compare the factors that affect the organizational commitment of the company personnel Tang Sun Huad Products Co., Ltd., consisting of 206 people using online questionnaire as a tool for data collection. And statistical analysis using percentage, mean, standard deviation and hypothesis testing by stepwise multiple regression analysis by using all input variables. The results showed that the motivation and the support factors. Affect the commitment of the organization of personnel in both aspects, overall is at a high level. When considering each aspect, found that motivation factors are at a high level Followed by supporting factors, respectively, with statistical significance at the level of 0.05 and the results of the analysis of personnel engagement in all 3 aspects were at a high level. When considering each aspect, it was found that it was at the high level in all aspects, including the willingness to devote a lot of effort to the operation for the benefit of the organization. In terms of confidence and acceptance of goals and values ​​of the organization and the desire to maintain membership of the organization respectively.

     In this research, it is suggested to study additional gender factors such as family, lifestyle. Performance To increase the level of commitment Regarding marital status Should promote the divorce / widow status With increased engagement By researching additional factors such as job happiness factors Happiness in the family And lifestyle And the departments that are under There should be in-depth interviews such as retail sales and wholesale sales in order to increase engagement.