THE MANAGEMENT STRATEGY OF CULTURAL TOURISM AND ITS SUSTAINABILITY IN RELIGIOUS PLACES OF LOWER CENTRAL REGION OF THAILAND

Abstract

     The research aims to study the following: 1)to study the business characteristics and management guidelines for driving the strategy of sustainable tourism and culture business in the lower central region of Thailand 2)to study the environment and its cultural tourism sites Sustainable religious types in the lower central region of Thailand 3)to study the problems and obstacles of the management approach in driving the strategy of sustainable cultural tourism business in the lower central region of Thailand 4)to study the driving strategies of the sustainable cultural tourism business places in the lower central region of Thailand.

     The results of the research found that the business characteristics and management guidelines for driving the strategy of cultural tourism business in religious places in the lower central region of Thailand found that the strategies for managing cultural tourism business should have activities on welcoming the tourists who came to experience the lifestyle and culture of its tourist spot visited and they must feel the true way of life in every tourism sites and must have signs describing the information of the attractions and history poster or video of the tourist place. A good conservationist describing cultural attractions and lifestyle so that they may feel that they would like to come here again. Satisfied tourists will make initiative in buying souvenirs if the visited area is attractive and historical.

     For internal environmental effects external environment of sustainable tourism culture in the lower central region of Thailand found that there should be a development environment of cultural tourism sites in terms of access to tourist sites by preserving the original condition and its identity especially the culture, history, and importance of religious places should will be more oriented in presenting to the tourist. In a worship places prices should not be expensive and affordable.

     The results of this research on the problems and obstacles mention the cultural tourism in worship places in the lower central region of Thailand found that there should be a development of facilities such as the toilet and its cleanliness, hygiene and proper way and parking for people with disabilities and the elderly.  Pathways for people with disabilities or the elderly and good staff assistance and information for tourist who are coming in the historical places and worship places. Sellers who are dealing with the visitors and tourist should accommodate them nicely.

     For the results of the guidelines for the development and potentials to use the strategy of cultural tourism business of worship places in the lower central region of Thailand found that the development and potentials in driving to use the strategy of cultural tourism sites in the managing of various facilities like: measures of places selling souvenirs, terms and conditions to the distributors of products. The prices measures and product quality that are distributed in Central fits the needs of the tourist. The facilities and its cleanliness are well managed by the managements especially the convenient way and assistance of the elderly and disabled. A well trained staff to give information services to the tourist who are visiting the worship places and prepares enough activities for them to participate and give tokens which marked as the little gift from the local products of the community.