THE SUCCESS OF LOGISTICS STARTUP BUSINESS IN BANGKOK AREA

Abstract

     The objectives of this research were to (1) study the attribute of logistics startup business in Bangkok area (2) study the success factors of logistics startup business in Bangkok area and (3) search for the success model of logistics startup business in Bangkok area. The research methods were qualitative research methods, base on semi-structured selection interview, of which the content validity was tested. The key informants were divided into 4 groups, including 1) 10 entrepreneurs of logistics startup business in Bangkok area 2) 20 Employees of logistics startup business 3) 10 user of logistics startup business and 4) 10 for transport logistics specialist .

     The research results showed that (1) The attribute of logistics startup to be service provider, who expertise in logistics process comprehensive, understanding customer need, tentative solving with delivering total solutions along the supply chains. (2) The success factors of logistics startup business in Bangkok area have to figure out the company is certified by ISO 9001, GSDP, and Q-Mark, High elaborated on transport process, Domestic distribution networks, Competitive business model, Track-and-trace, and Interactive customer service. (3) The success of logistics startup business in Bangkok area are according to 3 steps: 1) The carriers have to develop their own transport application. 2) To manage about their own transportation vehicles, and 3) Public relations involve a variety services and promote a company’s image.