THE STRATEGIES MANAGEMENT AND THE SUCCESSFUL OF AGED CARE BUSINESS PROVIDERS IN BANGKOK METROPOLITAN AREA

Abstract

The objectives of this research are 1) to study the characteristics of the Aged care business providers in Bangkok and Metropolitan Areas. 2) study the characteristics of the success of the Aged care business management In Bangkok and Metropolitan Area and 3) to find management strategies and the success of the management of the Aged care business in Bangkok and Metropolitan Areas. The research method wear qualitative research methods, Base on semi-structured selection interview, of which the content validity was tested. The key informants are divided into 4 groups, which are 1) entrepreneurs or Aged care business executives That passed the quality standard for Aged care business Department of Business Development Ministry of Commerce,( year 2012 to year 2017), 2) officers who care for Aged care people in the house, and 4) scholars or experts in the business of Aged care, by analyzing the data by content analysis method.

The results of the research found that 1) Aged care business characteristics Is a business service business, divided into 2 types, which are daily care for the elderly and a care center 2) the characteristics of the success of the Aged care business Customers are satisfied and told the service. From the personnel in the house who have the knowledge and ability to respond to the needs of customers accurately and quickly Causing confidence in the service And reuse 3) strategies for managing the elderly housing business In Bangkok and its vicinity, found that there are 3 strategies, namely 1) service strategy 2) confidence building strategy 3) differentiation strategy.