ACADEMIC ACHIEVEMENT DEVELOPMENT OF SALES MANAGEMENT COURSE LESSONS USING PROJECT BASED LEARNING THROUGH THE SISA E-LEARNING OF THE FIRST-YEAR STUDENTS IN HIGH VOCATIONAL CERTIFICATE (HIGH VOC.CERT.) IN MARKETING PROGRAM IN BILATERAL SYSTEM, EASTERN TECHNOLOGICAL COLLEGE (E.TECH)

Abstract

          The objectives of this research were 1) to determine the efficiency of Sales Management lessons taught by Project Based Learning through the SISA e-Learning to achieve the efficiency criteria of 80/80, 2) to  compare the academic achievement of the first year students in Sales Management Course using Project Based Learning through the SISA e-Learning between pretest and posttest periods, and 3) to study the satisfaction of  the first year students towards the instruction of Sales Management by Project Based Learning through the SISA e-Learning. The sample was the first-year students in Marketing Program that obtained less than 24 points of a mid-term score of Sales Management Course under a required criteria at 60 percent of full score of 40 points. The trial was conducted in semester 1, academic year 2020, using 4 sessions of 50 minutes per week, totaling 5 weeks. The research instruments consisted of 1) Sales Management learning management plan by Project Based Learning, 2) Online pretest and posttest, and 3) Student satisfaction questionnaire on Project Based Learning and the SISA e-Learning. Data were analyzed using statistics including mean, standard deviation, and t-test dependent sample.

          The results of this research indicated that 1)the  efficiency of Sales Management lessons taught by Project Based Learning through the SISA e-Learning met the efficiency criteria was 81.38/82.07 in average base on the standard  of 80/80, 2) students taught by Project Based Learning through the SISA e-Learning had higher mean posttest score than mean pretest  score with a statistical significance level of .01, and  3) students’ satisfaction with the   Sales Management lessons taught by Project Based Learning through the SISA e-Learning the average of 4.44  was at the highest level.