ENTREPRENEURIAL CHARACTERISTICS AND STRATEGIES AFFECTING ON THE BUSINESS SUCCESS OF SMALL AND MEDIUM ENTERPRISES (SMES) IN BANGKOK

Abstract

          The objectives of this research were: 1) explore entrepreneurial characteristics, strategies, and business success of Small and Medium Enterprises (SMEs): 2) to study entrepreneurial characteristics that directly influence on the business success of Small and Medium Enterprises (SMEs): and 3) to study strategies affecting on the business success of Small and Medium Enterprises (SMEs). A sample group consisted of 400 people including entrepreneurs of Small and Medium Enterprises (SMEs) in Bangkok. This research used probability sampling and questionnaires as a tool for data collection. The statistics analysis included percentage, mean, standard deviation, Pearson Correlation Coefficient and Multiple Regression Analysis were used to test the hypothesis.

          The results revealed that entrepreneurial characteristics and strategies affecting on the business success of Small and Medium Enterprises (SMEs) were significantly different at the 0.05 level. Entrepreneurial characteristics, namely demand for success, management, and innovation that affecting on the business success of Small and Medium Enterprises (SMEs). The business strategy includes the differentiation strategy, the low-cost strategy, and the customer relationship strategy that affecting on the business success of Small and Medium Enterprises (SMEs) in the same direction at significantly level of 0.01. The result of this study is to determine the guidelines for the development, improvement, and entrepreneurial characteristics and business strategies lead to a competitive advantage for the business in the future.