The An Empirical Analysis of Influencing Factors in the Development of China's Digital Cultural Industry Chain: Based on   AHP Method

Zhou Xian Ce

ผู้แต่ง

Zhou Xian Ce Payap University, Chiang Mai, Thailand,

คำสำคัญ:

Digital Cultural Industries, Industry Chain, Analytic Hierarchy Process, Digital Cultural Industries; Industry Chain; Analytic Hierarchy Process; Influencing Factors; Weight Analysis, Weight Analysis

บทคัดย่อ

The digital transformation of cultural industries has elevated the Digital Cultural Industry Chain to a vital component of national economic and cultural strategies. However, the relative importance of its multidimensional drivers remains unquantified systematically, which has hindered the scientific prioritization of policy objectives. To address this research gap, this study employs the Analytic Hierarchy Process. Based on a systematic literature review and expert consultation (N=15), a hierarchical evaluation framework comprising seven criterion-level dimensions and twelve indicators was constructed. The overall weights of each factor were calculated through pairwise comparison judgments by experts. Results indicate that specialized digital cultural industry policies (0.276), the scale of young and middle-aged internet users (0.218), and the operating revenue of large-scale digital cultural enterprises (0.192) constitute the three key drivers of China's digital cultural industry chain development at the current stage. This highlights the dominant role of targeted policy interventions, followed by core market demographic structure and industrial scale factors. This paper proposes an analytical framework based on empirical weight measurement, transcending existing research paradigms dominated by qualitative discussions. It provides actionable empirical evidence for policymakers to optimize resource allocation and for industry players to calibrate strategic priorities.

เอกสารอ้างอิง

Bekele, M. K., Pierdicca, R., Frontoni, E., Malinverni, E. S., & Gain, J. (2018). A survey of augmented, virtual, and mixed reality for cultural heritage. ACM Journal on Computing and Cultural Heritage, 11(2), Article 7. https://doi.org/10.1145/3145534

Banaitienė, N., & Banaitis, A. (2006). Analysis of criteria for contractors’ qualification evaluation. Technological and Economic Development of Economy, 12(4), 276–282. https://doi.org/10.3846/13928619.2006.9637754

Ciriello, R. F., Torbensen, A. C. G., Hansen, M. R. P., & Müller-Bloch, C. (2023). Blockchain-based digital rights management systems: Design principles for the music industry. Electronic Markets, 33, Article 5. https://doi.org/10.1007/s12525-023-00628-5

Cunningham, S., & Craig, D. (2019). Creator governance in social media entertainment. Social Media + Society, 5(4). https://doi.org/10.1177/2056305119883428

De Propris, L., & Hypponen, L. (2020). Innovation niches and the sustainability of cultural industries. Technovation, 96, 102124 https://doi.org/10.1016/j.technovation.2020.102124

Dong, P., & Li, X. (2025). Cultural identity and value perception as drivers of purchase intention: A structural equation model analysis of cultural products in Luoyang City. Sustainability, 17(3), 1317. https://doi.org/10.3390/su17031317

Diamantopoulos, A., & Kakkos, N. (2007). Managerial assessments of export performance: Conceptual framework and empirical illustration. Journal of International Marketing, 15(3), 1–31. https://doi.org/10.1509/jimk.15.3.1

Evens, T. (2021). Book review: Social media entertainment: The new intersection of Hollywood and Silicon Valley. Journal of Digital Media & Policy, 12(1), 191–194. https://doi.org/10.1386/jdmp_00056_5

Gereffi, G., Humphrey, J., & Sturgeon, T. (2005). The governance of global value chains. Review of International Political Economy, 12(1), 78–104. https://doi.org/10.1080/09692290500049805

Hanisch, M., Goldsby, C. M., Fabian, N. E., & Oehmichen, J. (2023). Digital governance: A conceptual framework and research agenda. Journal of Business Research, 162, Article 113777. https://doi.org/10.1016/j.jbusres.2023.113777

He, Y., Zhang, L., Zhang, C., et al. (2024). Hedonic adaptation in cultural consumption: Evidence from China Family Panel Studies. Humanities and Social Sciences Communications, 11, Article 1688. https://doi.org/10.1057/s41599-024-04227-3

Ji, Z., Zhou, T., & Zhang, Q. (2023). The impact of digital transformation on corporate sustainability: Evidence from listed companies in China. Sustainability, 15(3), 2117. https://doi.org/10.3390/su15032117

Lee, H., Jung, T. H., Dieck, M. C. T., & Chung, N. (2020). Experiencing immersive virtual reality in museums. Information & Management, 57(5), 103229. https://doi.org/10.1016/j.im.2019.103229

Li, X., Deng, H., Yu, X., Li, J., & Yu, Y. (2024). Research on the coordinated development of digital economy, green technology innovation, and ecological environment quality. Sustainability, 16(11), 4779. https://doi.org/10.3390/su16114779

Liang, R. (2023). Study on influencing factors of rural digital cultural industry from principal component analysis: Illustrated by the case of Qiqihar City. Highlights in Business, Economics and Management, 9, 238–249. https://doi.org/10.54097/hbem.v9i.9068

Liu, H., Fang, Y., Liu, J., & Chen, Y. (2023). The interaction of cultural and creative industries clusters and regional economic resilience from the perspective of spatial analysis. Sustainability, 15(6), 5542. https://doi.org/10.3390/su15065542

Magaudda, P., & Solaroli, M. (2020). Platform studies and digital cultural industries. Sociologica, 14(3), 267–293. https://doi.org/10.6092/issn.1971-8853/11957

Okoli, C., & Pawlowski, S. D. (2004). The Delphi method as a research tool: An example, design considerations and applications. Information & Management, 42(1), 15–29. https://doi.org/10.1016/j.im.2003.11.002

Saaty, T. L. (2008). Decision making with the analytic hierarchy process. International Journal of Services Sciences, 1(1), 83–98. https://doi.org/10.1504/IJSSCI.2008.017590

Saaty, T. L. (1990). How to make a decision: The analytic hierarchy process. European Journal of Operational Research, 48(1), 9–26. https://doi.org/10.1016/0377-2217(90)90057-I

Snowball, J., Tarentaal, D., & Sapsed, J. (2021). Innovation and diversity in the digital cultural and creative industries. Journal of Cultural Economics, 45(4), 705–733. https://doi.org/10.1007/s10824-021-09420-9

Towse, R. (2020). Dealing with digital: The economic organization of streamed music. Media, Culture & Society, 42(7–8), 1461–1478. https://doi.org/10.1177/0163443720919376

UNESCO. (2022). Re|shaping policies for creativity: Addressing culture as a global public good. UNESCO. https://unesdoc.unesco.org/ark:/48223/pf0000380474

Vaidya, O. S., & Kumar, S. (2006). Analytic hierarchy process: An overview of applications. European Journal of Operational Research, 169(1), 1–29. https://doi.org/10.1016/j.ejor.2004.04.028

Zhao, X., Shen, L., & Jiang, Z. (2024). The impact of the digital economy on creative industries development: Empirical evidence based on China. PLOS ONE, 19(3), e0299232. https://doi.org/10.1371/journal.pone.0299232