Vol. 12 No. 2 (2026): May-August, 2026

Published: 2026-08-31

Research Articles

ESSENTIAL COMPETENCIES OF DIGITAL-ERA ACCOUNTANTS: PERSPECTIVES FROM LEADING CORPORATIONS IN THAILAND

Chatprapa Krongyuti, Komkrit Singjai
- pdf
SOCIAL COGNITION AND CONFIDENCE IN PERSONAL DATA PROTECTION POLICY AMONG OFFICERS OF THE NATIONAL SAVING FUND

Chakrayut Chorasa, Pornpan Hemaphan
- pdf
CORPORATE GOVERNANCE, AUDIT COMMITTEE CHARACTERISTICS, AND EARNINGS MANAGEMENT: EVIDENCE FROM LISTED COMPANIES IN ASEAN MEMBER COUNTRIES

Araya Eakpisankit, Jinnapat jirakamonsuntikun

29-46
- pdf
MOTIVATION FACTOR AFFECTING THE HAPPINESS OF PERSONNEL AT WORK IN PRIVATE HIGHER EDUCATION INSTITUTIONS IN PATHUM THANI PROVINCE

Pongsakorn Keawboontham, Uthairat Muangsan

47-63
- pdf
CREATIVE LEADERSHIP CHARACTERISTICS OF SCHOOL ADMINISTRATORS THAT AFFECT THE EFFECTIVENESS OF SCHOOL ADMINISTRATION IN THE NORTH THONBURI DISTRICT, BANGKOK

Thaksaporn Chauychoowong, Somkul Thawornkit

64-76
- pdf
HUMAN RESOURCE MANAGEMENT AND DEVELOPMENT IN THE DIGITAL ERA BY ADMINISTRATORS OF THE NONTHABURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

Kraisorn Osaklang, Panote Namawiroj

77-88
- pdf
GUIDELINES FOR THE MANAGEMENT OF WORK HAPPINESS AMONG SECONDARY SCHOOL TEACHERS

Pratchayanan Chailor, Phornsak Sucharitrak, Chuan Parunggul

89-103
- pdf
A STUDY OF CONDITIONS AND GUIDELINES FOR DEVELOPING A HAPPY SCHOOL UNDER THE RATCHABURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

Sarocha Nuanpoom, Thaworn Sengeied , Piyanart Boonmepipit
- pdf
WELFARE NEEDS AND FLEXIBLE BENEFITS FOR EMPLOYEES OF THE SOLAR POWER COMPANY IN CHONBURI

Mathsee Suparit, Phairin Thongpharp, Paratchanun Charoenarpornwattana

119-136
- pdf
SKILLS OF EDUCATIONAL INSTITUTION ADMINISTRATORS IN THE 21ST CENTURY UNDER THE NONTHABURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

Pimsiya Watcharasutthiphong, Panote Namawiroj

137-152
- pdf
PARADIGM FOR DRIVING INNOVATION TOWARDS EXCELLENCE IN SPORT ORGANIZATIONS: A CASE STUDY OF ATHLETICS ASSOCIATION OF THAILAND

Chainat Sukchaiya

153-166
- pdf
DEVELOPMENT OF AN ONLINE TRAINING PROGRAM ON INNOVATIVE TECHNOLOGY UTILIZATION SKILLS FOR YOUTH WORKERS IN THE SMART ELECTRONICS INDUSTRY WITHIN THE EASTERN ECONOMIC CORRIDOR (EEC)

Chutima Nootayasakul, Preedaporn Araksomboon, Teerapong Tosawat, Nitchichaya Kerdchouay , Prarichart Ruenpongpan

167-179
- pdf
DEVELOPMENT OF CHINESE LANGUAGE SKILLS IN PRATHOMSUKSA 5 STUDENTS PHROMMIT PITTAYA SCHOOL THROUGH ROLE-PLAYING ACTIVITIES

Nicharee Chudang, Usaporn Klinkasorn

180-189
- pdf
THE E-SERVICE QUALITY EFFECT TO WORD - OF - MOUTH OF CUSTOMERS WORD-OR-MOUTH IN PURCHASING GOVERNMENT SAVINGS BANK DIGITAL LOTTERY THROUGH MYMO APPLICATION

Natgritta Thongbai, Wasutida Nurittamont

190-205
- pdf
CONSUMER PSYCHOLOGY FACTORS THAT AFFECTS THE DECISION TO PURCHASE MUTELU PRODUCTS IN THE UPPER SOUTHERN REGION

Benjamat Khomkla, Wanwichanee Tongintarad

206-219
- pdf
FACTORS IN CONTENT MARKETING COMMUNICATION AND THEIR EFFECT ON CONSUMER BEHAVIOR AND SUBSEQUENT SOCIAL PHENOMENON

Teerapat Sermsri

220-234
- pdf
BEHAVIOR PROMOTING DIGITAL SKILLS TO TEACHERS BY SCHOOL ADMINISTRATORS THAT AFFECTING THE QUALITY OF LEARNING MANAGEMENT IN ERA OF SMART SOCIETY 5.0 OF TEACHERS UNDER THE OFFICE OF NAKHON PATHOM PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

Titinun Noytim, Piyanart Boonmepipi

235-249
- pdf
A NEEDS FOR DEVELOPING INNOVATION LEADERSHIP COMPETENCIES OF PRIVATE SCHOOL ADMINISTRATORS IN THAILAND.

Pakinai Soontornvipart, Pruet Siribanpitak, Sukanya Chaemchoy

250-260
- Pdf
THE EFFECT OF DESIGNING AN ONLINE TEACHING OF CHINESE CLASS FOR FOREIGN STUDENTS ABOUT SICHUAN-BASHU CULTURE: A CASE STUDY OF STUDENTS FROM HELLOTALK PLATFORM

Xiaoyu Wang
- Pdf
UNVEILING THE DETERMINANTS INFLUENCING STUDENTS’ SATISFACTION AND LOYALTY IN HIGHER EDUCATION INSTITUTIONS IN JIANGXI, CHINA

Sun Ke

279-295
- Pdf.
INFORMATION LITERACY MANAGEMENT MODEL FOR PRIVATE UNIVERSITIES TEACHERS IN HAINAN PROVINCE

Sijia Yu; Ganratchakan Lertamornsak, Suttipong Boonphadung

296-310
- Pdf.
FACTORS INFLUENCING GRADUATE STUDENTS’ SATISFACTION AND BEHAVIORAL INTENTION TOWARD USING BILIBILI AS A LEARNING PLATFORM IN CHENGDU, CHINA

Ziyi Zhou

311-327
- Pdf.
A STUDY OF FACTORS INFLUENCING UNIVERSITY STUDENTS’ SATISFACTION AND CONTINUANCE INTENTION TO USE SOCIAL MEDIA PLATFORMS IN ZHANJIANG, CHINA

Xujian Li

328-346
- Pdf.
COACHING SYSTEM ADMINISTRATION MODEL FOR HOMEROOM TEACHERS OF SECONDARY VOCATIONAL SCHOOLS IN GUANGDONG PROVINCE

Anni He, Suttipong Boonphadung, Thada Siththada

347-360
- Pdf.
AN EMPIRICAL ANALYSIS OF INFLUENCING FACTORS IN THE DEVELOPMENT OF CHINA'S DIGITAL CULTURAL INDUSTRY CHAIN: BASED ON AHP METHOD

Zhou Xian Ce

361-375
- Pdf.
CONSTRUCTION OF A COMPREHENSIVE INDEX OF EXECUTIVES' POSITIVE PSYCHOLOGICAL CHARACTERISTICS AND ITS IMPACT ON ENTERPRISE HUMAN CAPITAL ACCUMULATION: A PRINCIPAL COMPONENT ANALYSIS APPROACH

Wu Qiao

376-390
- Pdf.
DEVELOPMENT MODEL OF MODERN APPRENTICESHIP IN HIGHER VOCATIONAL COLLEGES IN GUANGDONG PROVINCE

Yuhong Zhang, Suttipong Boonphadung

391-402
- Pdf.
ATTITUDE AND INTENTION TO USE FOOD DELIVERY PLATFORMS: EVIDENCE FROM SECOND-YEAR STUDENTS AT A VOCATIONAL COLLEGE IN LIAONING, CHINA

Zhang Yuyang

404-420
- Pdf.

Academic articles

SAFE AND CREATIVE SOCIAL MEDIA TRENDS FOR THAI CHILDREN AND YOUTH.

Dhanakorn Srisooksai, Somsak Suwansukkul, Chamnan Ngammaneeudom, Rapeepun Taechapatanasakul, Banpot Wiroonratch

421-432
- Pdf.
CREDIT BANK: FOR LIFELONG LEARNING IN THE 21ST CENTURY

Atip Ukaew , Trakul Chitwattanakorn, Wongwit Muenthep

433-446
- Pdf.
DEVELOPING COMPETENCIES TO INCREASE THE EFFICIENCY OF EMPLOYEES IN MANUFACTURING INDUSTRY ORGANIZATIONS IN THE DIGITAL ERA

Seesamai Douangmany, Phairin Thongpharp, Jindapa Leeniwa

447-461
- Pdf.

Vol. 12 No. 2 (2026): May-August, 2026

Research Articles

ESSENTIAL COMPETENCIES OF DIGITAL-ERA ACCOUNTANTS: PERSPECTIVES FROM LEADING CORPORATIONS IN THAILAND

SOCIAL COGNITION AND CONFIDENCE IN PERSONAL DATA PROTECTION POLICY AMONG OFFICERS OF THE NATIONAL SAVING FUND

CORPORATE GOVERNANCE, AUDIT COMMITTEE CHARACTERISTICS, AND EARNINGS MANAGEMENT: EVIDENCE FROM LISTED COMPANIES IN ASEAN MEMBER COUNTRIES

MOTIVATION FACTOR AFFECTING THE HAPPINESS OF PERSONNEL AT WORK IN PRIVATE HIGHER EDUCATION INSTITUTIONS IN PATHUM THANI PROVINCE

CREATIVE LEADERSHIP CHARACTERISTICS OF SCHOOL ADMINISTRATORS THAT AFFECT THE EFFECTIVENESS OF SCHOOL ADMINISTRATION IN THE NORTH THONBURI DISTRICT, BANGKOK

HUMAN RESOURCE MANAGEMENT AND DEVELOPMENT IN THE DIGITAL ERA BY ADMINISTRATORS OF THE NONTHABURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

GUIDELINES FOR THE MANAGEMENT OF WORK HAPPINESS AMONG SECONDARY SCHOOL TEACHERS

A STUDY OF CONDITIONS AND GUIDELINES FOR DEVELOPING A HAPPY SCHOOL UNDER THE RATCHABURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

WELFARE NEEDS AND FLEXIBLE BENEFITS FOR EMPLOYEES OF THE SOLAR POWER COMPANY IN CHONBURI

SKILLS OF EDUCATIONAL INSTITUTION ADMINISTRATORS IN THE 21ST CENTURY UNDER THE NONTHABURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

PARADIGM FOR DRIVING INNOVATION TOWARDS EXCELLENCE IN SPORT ORGANIZATIONS: A CASE STUDY OF ATHLETICS ASSOCIATION OF THAILAND

DEVELOPMENT OF AN ONLINE TRAINING PROGRAM ON INNOVATIVE TECHNOLOGY UTILIZATION SKILLS FOR YOUTH WORKERS IN THE SMART ELECTRONICS INDUSTRY WITHIN THE EASTERN ECONOMIC CORRIDOR (EEC)

DEVELOPMENT OF CHINESE LANGUAGE SKILLS IN PRATHOMSUKSA 5 STUDENTS PHROMMIT PITTAYA SCHOOL THROUGH ROLE-PLAYING ACTIVITIES

THE E-SERVICE QUALITY EFFECT TO WORD - OF - MOUTH OF CUSTOMERS WORD-OR-MOUTH IN PURCHASING GOVERNMENT SAVINGS BANK DIGITAL LOTTERY THROUGH MYMO APPLICATION

CONSUMER PSYCHOLOGY FACTORS THAT AFFECTS THE DECISION TO PURCHASE MUTELU PRODUCTS IN THE UPPER SOUTHERN REGION

FACTORS IN CONTENT MARKETING COMMUNICATION AND THEIR EFFECT ON CONSUMER BEHAVIOR AND SUBSEQUENT SOCIAL PHENOMENON

BEHAVIOR PROMOTING DIGITAL SKILLS TO TEACHERS BY SCHOOL ADMINISTRATORS THAT AFFECTING THE QUALITY OF LEARNING MANAGEMENT IN ERA OF SMART SOCIETY 5.0 OF TEACHERS UNDER THE OFFICE OF NAKHON PATHOM PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

A NEEDS FOR DEVELOPING INNOVATION LEADERSHIP COMPETENCIES OF PRIVATE SCHOOL ADMINISTRATORS IN THAILAND.

THE EFFECT OF DESIGNING AN ONLINE TEACHING OF CHINESE CLASS FOR FOREIGN STUDENTS ABOUT SICHUAN-BASHU CULTURE: A CASE STUDY OF STUDENTS FROM HELLOTALK PLATFORM

UNVEILING THE DETERMINANTS INFLUENCING STUDENTS’ SATISFACTION AND LOYALTY IN HIGHER EDUCATION INSTITUTIONS IN JIANGXI, CHINA

INFORMATION LITERACY MANAGEMENT MODEL FOR PRIVATE UNIVERSITIES TEACHERS IN HAINAN PROVINCE

FACTORS INFLUENCING GRADUATE STUDENTS’ SATISFACTION AND BEHAVIORAL INTENTION TOWARD USING BILIBILI AS A LEARNING PLATFORM IN CHENGDU, CHINA

A STUDY OF FACTORS INFLUENCING UNIVERSITY STUDENTS’ SATISFACTION AND CONTINUANCE INTENTION TO USE SOCIAL MEDIA PLATFORMS IN ZHANJIANG, CHINA

COACHING SYSTEM ADMINISTRATION MODEL FOR HOMEROOM TEACHERS OF SECONDARY VOCATIONAL SCHOOLS IN GUANGDONG PROVINCE

AN EMPIRICAL ANALYSIS OF INFLUENCING FACTORS IN THE DEVELOPMENT OF CHINA'S DIGITAL CULTURAL INDUSTRY CHAIN: BASED ON AHP METHOD

CONSTRUCTION OF A COMPREHENSIVE INDEX OF EXECUTIVES' POSITIVE PSYCHOLOGICAL CHARACTERISTICS AND ITS IMPACT ON ENTERPRISE HUMAN CAPITAL ACCUMULATION: A PRINCIPAL COMPONENT ANALYSIS APPROACH

DEVELOPMENT MODEL OF MODERN APPRENTICESHIP IN HIGHER VOCATIONAL COLLEGES IN GUANGDONG PROVINCE

ATTITUDE AND INTENTION TO USE FOOD DELIVERY PLATFORMS: EVIDENCE FROM SECOND-YEAR STUDENTS AT A VOCATIONAL COLLEGE IN LIAONING, CHINA

Academic articles

SAFE AND CREATIVE SOCIAL MEDIA TRENDS FOR THAI CHILDREN AND YOUTH.

CREDIT BANK: FOR LIFELONG LEARNING IN THE 21ST CENTURY

DEVELOPING COMPETENCIES TO INCREASE THE EFFICIENCY OF EMPLOYEES IN MANUFACTURING INDUSTRY ORGANIZATIONS IN THE DIGITAL ERA

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