รูปแบบการท่องเที่ยวเชิงสร้างสรรค์เพื่อเพิ่มคุณค่าการท่องเที่ยวบนฐานภูมิปัญญาท้องถิ่นในจังหวัดอ่างทอง MODEL OF CREATIVE TOURISM FOR ADDING VALUE IN TOURISM ON LOCAL WISDOM-BASED IN ANG THONG PROVINCE

Abstract

            The research has objective to study the identity and cultural significance of cultural heritage of the Handicraft groups in Ang Thong Province both the existing physical conditions, culture and the identity of the area and propose the model of creative tourism for adding value in Tourism on local wisdom-based in Ang Thong Province.

            The research presents qualitative research method. Data collections were conducted by documentary method, field survey and participant observation the existing physical conditions. This research uses a qualitative research process through in-depth interview from the community leaders, local people, the entrepreneur and the stakeholders. Evaluates the cultural significance of using the field survey form and evaluation form which had been designed by academic acceptance.

           The study results discovered that the cultural significance of the Handicraft groups has value of cultural significance as Historic value, Aesthetic value, Social value, Scientific Value/Education Value, Economic Value, Spiritual Value, and Rarity and Unique Value. For the model of creative tourism for Ang Thong province, the researcher has identified three major factors includes, 1) the components of creative tourism such as Creative resources, Creative tourists, Creative activities, Creative locals, and Creative Entrepreneur. 2) The characteristics of creative tourism and, 3) The implementation of creative tourism in Ang Thong province would have done by local people. This model of creative tourism can cross-cultural/transformation experience of tourists and local people. Creative tourism is the way to conserve the local wisdom and cultural significance of the area and also build or create the value- added for the tourism resources to be consistent and sustainable in Economic, Social, Culture and Environment that the aim of Sustainable tourism development.