อิทธิพลของความคล้ายคลึงเชิงรูปลักษณ์และการรับรู้การควบคุมได้ ที่มีผลต่อการรับรู้ความเหมือนมนุษย์ ความเชื่อใจ และการยอมรับต่อหุ่นยนต์ EFFECTS OF PERCEIVED PHYSICAL APPEARANCE SIMILARITY AND CONTROLLABILITY ON PERCEIVED ANTHROPOMORPHISM, TRUST, AND ACCEPTANCE TOWARDS ROBOTS

Authors

  • กฤตภัค วรเมธพาสุข แขนงวิชาจิตวิทยาสังคม คณะจิตวิทยา จุฬาลงกรณ์มหาวิทยาลัย
  • หยกฟ้า อิศรานนท์ คณะจิตวิทยา จุฬาลงกรณ์มหาวิทยาลัย

Keywords:

S-E-E-K Theory, Physical Appearance Similarity, Controllability, Anthropomorphism, Trust, Acceptance, Robots

Abstract

This research aimed to investigate the effect of perceived anthropomorphism toward trust and acceptance in robots based on S-E-E-K theory; physical                              appearance similarity as independent variable, perceived of controllability as moderator and social motivation as controlled variable. Sample of 200 undergraduate and postgraduate students, aged between 18-25 years old were systematic and simple randomly assigned to one out of four conditions which were manipulated by a picture and a short description of the robot. The robots of each condition were designed to have different appearance (humanlike and not humanlike) and also behavior (predicted/controlled and not predicted/controlled). Afterward, participants completed the perceived anthropomorphism, trust in robot, acceptance in robot questionnaires. Results from Paths analysis showed that physical appearance similarity had relationship with a statistically significant on anthropomorphism. The effect of physical appearance similarity increased in the condition of unpredicted and uncontrollable robot. Furthermore, robot with highly humanlike appearance with unpredicted and uncontrolled behavior had the effect on participants’ feeling and it also increased trust and acceptance toward robots

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Author Biography

กฤตภัค วรเมธพาสุข, แขนงวิชาจิตวิทยาสังคม คณะจิตวิทยา จุฬาลงกรณ์มหาวิทยาลัย

ฝ่ายสำนักพิมพ์

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Published

2021-07-06

How to Cite

วรเมธพาสุข ก. ., & อิศรานนท์ ห. . (2021). อิทธิพลของความคล้ายคลึงเชิงรูปลักษณ์และการรับรู้การควบคุมได้ ที่มีผลต่อการรับรู้ความเหมือนมนุษย์ ความเชื่อใจ และการยอมรับต่อหุ่นยนต์ EFFECTS OF PERCEIVED PHYSICAL APPEARANCE SIMILARITY AND CONTROLLABILITY ON PERCEIVED ANTHROPOMORPHISM, TRUST, AND ACCEPTANCE TOWARDS ROBOTS. Srinakharinwirot Research and Development Journal of Humanities and Social Sciences, 12(24, July-December), 1–14. retrieved from https://so04.tci-thaijo.org/index.php/swurd/article/view/252808

Issue

Vol. 12 No. 24, July-December (2020): Srinakharinwirot Research and Development (Journal of Humanities and Social Sciences)

Section

บทความวิจัย

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