The development of the media set Sung-Wai Suk-Kai Suk-Jai to promote health literacy and desirable health behaviors among older adults through community participation in San Sai Subdistrict, Chiang Rai Province
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Abstract
This study examined health literacy and behaviors of older adults, developed the Sung-Wai Suk-Kai Suk-Jai media set with community participation, and evaluated its effectiveness under the Kemmis and McTaggart framework. A survey of 400 older adults before the intervention showed that their health literacy was at a moderate level ( = 54.61), while their health behaviors were at a very good level ( = 33.08), with 139 participants (34.75%) practicing all eight aspects of desirable health behaviors. The developed media set included a music video, voice broadcasting, radio spots, poem posters, and a calendar, covering all eight desirable health behaviors and using the Northern Thai language. After a three-month pilot, both health
literacy and desirable health behaviors significantly improved (p < .05), and participants reported high satisfaction. These findings emphasize the critical role of community participation in developing context-specific health promotion media for older adults.
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