The Development of Supporting Services Teams of the Independent Direct Sellers and Members of the Direct Selling Association of Dietary Supplement Business of Thai Direct Selling Development Association

Abstract

       Objectives to study 1. To study and analyze the direct sales business management of dietary supplements of the Thai Direct Selling Development Association in Bangkok compared with the direct sales business market in Thailand. 2. To study and analyze the quality of direct sales business management of dietary supplements by the Direct Selling Development Association 3. To determine an effective service quality management approach to formulate strategies for the direct sales business of dietary supplements of the Thai Direct Selling Development Association in Bangkok in the future. Population and sample Direct sales business members are divided into 3 groups, namely 11 large, medium and small direct sales companies. Calculate the sample size of Taro Yamane (Taro Yamane.1973:125) with a confidence level of 95%. 400 people interpreted data using percentage (%), mean ( ), and standard deviation (SD).

The results showed that

1. It was found that the direct sales business has played an important role in generating the country's income to the economy of Thailand for many decades. especially over the past decade. The direct sales business has come up with a variety. Both large, medium and small business units are trying to overcome the domestic consumption market by using the direct sales system model to distribute products and increase sales volume. Dietary supplements, especially through the lens of independent direct sellers. The results of the study will be used to improve the service quality of direct selling companies for efficiency.
2. Found that direct sales service quality management is an important factor that affects business success. When considering in detail, it was found that the relationship between service providers (direct sales company) with service recipients (Independent Direct Sellers, Agents, Customers) are the most important among the other service dimensions. looking through the size of the company large company Pay attention to every detail, service quality
3. Found that the overview of direct sales companies in Thailand will provide sales promotion services to independent direct sellers in order to meet the standards of the Thai Direct Sales Development Association. In addition, the objective of the association is to raise the standard of direct selling business at the same time, building confidence among new direct sellers and customers in the direct selling business network. Therefore, promoting business development plans requires specialized professionals. This aspect comes to take care of business outlines under the framework of the Thai Direct Selling Development Association.