Vol. 4 No. 3 (2024): UBRU International Journal Ubon Ratchathani Rajabhat University

Articles

• 

  Influence of Organizational Culture and Training that Affects Loyalty to The Organization Through Work Incentives for Temporary Employees Under The Jurisdiction of The Amnat Charoen Primary Educational Service Area Office

  Srinut Yodin, Irada Phorncharoen, Thitiphon Unchai, Dusit Jaksil , Pongpan Srimuang

  1-12

  • PDF
• 

  An Analysis of Investment Training Programs to Improve Investment Effectiveness: A Case Study of The Guotai Junan Securities Co., Ltd., Beijing, China

  Li Xin, Tachakorn Wongkumchai, Uswin Chaiwiwat, Jirapipat Thanyaphongphat , Chulalux Soprakan

  13-26

  • PDF
• 

  A Study on the Survey of Tourism Market Satisfaction and Marketing Strategies of Haiyan North and South Lake Tourist Attractions

  Ye Tian, Yang Tian, Kai Li , Ziqiao Xu

  27-39

  • PDF
• 

  Study the Employee Satisfaction toward Recruitment Information Systems Process of SMEs in the Lower North eastern Area

  Vikanda Kasetiam, Nareenuch Yuwadeeniwet, Worawut Tangpradit , Irada Phorncharoen

  41-49

  • PDF
• 

  Development of a Psychological Capital Model for Administrators of Private Universities in Hunan Province, China

  Bihui Du, Yanan Yang

  51-67

  • PDF
• 

  The Analysis of New Retail Strategy of Xiaomi Company in AI Era: A Case Study of Home Appliance in China

  Tan Ruoran, Tachakorn Wongkumchai, Uswin Chaiwiwat, Jirapipat Thanyaphongphat, Chulalux Soprakan

  69-81

  • PDF
• 

  Factors Impacting Online Teaching Behavioral Intention on Vocational College in Nanchang, China

  Fangqing Fu

  83-91

  • PDF
• 

  The Influencing Factors of Technology Usage Behavior Intention Among Teachers in Rural Areas: A Case Study of Faku County Middle School in Shenyang City, Liaoning Province, China

  Jiachi Ji

  93-103

  • PDF
• 

  Development of A Strategy for Enhancing Teacher Job Satisfaction in Junior High Schools of Guizhou Province, China

  Xiang Zhou, Xiaoyao Yue

  105-124

  • PDF
• 

  The Development of An Ecological Intelligence System to Promote Being a Happiness University of Students, Personnel, and Communities

  Piyakanit Chotivanich, Irada Phorncharoen, Sarayut Phorncharoen

  125-134

  • PDF
• 

  Factors Impacting Students’ Behavior Intension to Use Electronic Learning on Higher Education in Shanghai, China

  Lu Li

  135-145

  • PDF
• 

  Development of A Causal Relationship Model Among Self-Management, Psychological Resilience and Future Orientation of Chinese Overseas Students

  Lihua Wang, Velankanni Alex

  147-165

  • PDF
• 

  The Factors Affecting The Adoption Taobao E-Commerce on Rural Product: A Case Study of Zhejiang, China

  Zhao Yuhao, Tachakorn Wongkumchai, Uswin Chaiwiwat, Jirapipat Thanyaphongphat, Chulalux Soprakan

  167-183

  • PDF
• 

  An Analysis of Recent Trends in Methodologies for Teaching Korean as A Foreign Language

  Kim Bo Mee, Kim Yoonhwan, Song Hantae

  185-197

  • PDF
• 

  The Impact of Knowledge Workers' Sense of Professional Mission on Turnover Intention Research From the Lawyer Industry

  Rongyuan Zhang

  199-212

  • PDF
• 

  Factors Impacting students learning Outcomes at a Medical College in Zhengzhou City,Henan Province, China

  Xiaoqing Wang

  213-227

  • PDF
• 

  The Study of The Impact of Organizational Culture and Innovation Strategy on Business Performance of Enterprises

  Cuiping Zhang, Hui Guo

  229-240

  • PDF
• 

  Effects of Labov’s Narrative Analysis Model on Chinese Senior High School Students’ Continuation Writing Tasks’ Performance

  Yan Bao

  241-256

  • PDF
• 

  Behavior of Using Pub, Bar and Night Entertainment in Pattaya Among University Students in Chonburi Province

  Muksuda Poolsawat, Piyada Ukachoke, Warunee Tuntiwongwanich, Pimpisa Chanted, Touchakorn Sammasut

  257-264

  • PDF