Research on The Influence of Enterprise Social Media Interactivity on Employee Task Performance
Keywords:
Enterprise Social Media, Interactivity, Media Synchronization Theory, Task PerformanceAbstract
This paper explores the relationship between corporate social media interaction and employees' task performance. Based on the theory of media synchronization and social exchange, this paper reviews the existing literature and summarizes the existing problems. Through literature research, questionnaire survey, statistical analysis and other research methods, SPSS, AMOS and other analysis tools, through the interview and investigation of different enterprises, the phenomenon and effect of employees' use of corporate social media in work are deeply understood, and the impact of corporate social media interaction on employees' task performance is empirtically analyzed. The conclusion of this study confirms that enterprise social media interaction can positively affect employee task performance, interpersonal trust has a significant mediating effect on enterprise social media interaction and employee task performance, and trust tendency can positively regulate the relationship between interpersonal trust and task performance.
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