Development of A Strategy for Enhancing Business English Instructors’ Professional Competency at Universities In Hunan Province, China
Keywords:
Business English Instructors, Professional Competency, KSA (Knowledge, Skills, Attitudes), Strategy, ChinaAbstract
To cultivate business English talents to meet the needs of China’s rapid economic development, it is urgent for universities to enhance professional competency of Business English instructors. This study aimed to develop a strategy for enhancing Business English instructors’ professional competency at universities in Hunan province, China. Through a systematic literature review, the researcher developed a questionnaire to survey 191 Business English instructors’ professional competency from 8 universities in Hunan province, China. Based on the qualitative and quantitative analysis, the research result was shown as follows: 1) Business English instructors’ overall recognition of professional competence was at a high level, among which the recognition of attitudes was the highest level(M=4.14). 2) Business English instructors’ professional competency had high positive correlation with knowledge, skills, attitudes. Knowledge, skills, attitudes had positive impact on Business English instructors’ professional competence, among which the greatest impact was knowledge, the regression coefficient was 0.308. 3) A KSA strategy was developed and 7 experts validated the feasibility of KSA strategy for enhancing 39 Business English instructors’ professional competence. 4)After the implementation of KSA strategy, in addition to the business practice skill was still at the moderate level, other dimensions have been greatly improved.
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