CAUSAL RELATIONSHIP OF FACTORS INFLUENCING THE PERFORMANCE OF STEEL INDUSTRY

Abstract

This research aimed for studying causal relationship of factors influencing to the steel industries’ operations. Due to this study, the following objectives were set; 1.To study factors influencing to the steel industries’ operations internally and externally in Thailand. 2. To analyze Congruencies of Empirical data in term of Descriptive hypothesis particularly in the steel industries’ operations. Mixed Method was used in this research. Meanwhile, the researcher used quantitative in order to gain fundamental data and to get qualitative data from narrative and descriptive information by using in-depth data collections from entrepreneurs in the steel industry. The results of this studying from 260 companies where the researcher collected data (sample size was calculated by SEM Method) illustrated that 1. Achievement of Export Performance was affected directly. There were positive outcomes from the following key factors; Market Orientation, Competitiveness, and Entrepreneurial Orientation. In addition, size of these effects were 0.33, 0.53, and 0.05 in correspondence. What’s more, the researcher found indirect effects from Entrepreneurial Orientation via Market Orientation and Competitiveness Hence, It implied that all factors including; Market Orientation, Entrepreneurial Orientation, and Competitiveness had both directly and indirectly affected to the performance of the steel industry.