APPROACHES FOR IMPROVING THE QUALITY OF SERVICE A BLENDED TYPE CLASSROOM IN THE NEW NORMAL FACULTY OF SCIENCE MAHIDOL UNIVERSITY

Abstract

        The purpose of this research was to study the quality and satisfaction of Compare quality and satisfaction and to study the relationship between satisfaction and service quality, from a sample of 357 people, using the formula of Taro Yamane, the tool is a questionnaire with a reliability of 0.97. Statistics used to analyze the data were mean, percentage, standard deviation, t-test, F-test and analysis of Pearson's correlation coefficient. the level of statistical significance was set at the 0.05 level.

            The results showed that Overall service quality was at a high level (  = 4.09, S.D.=0.56). Overall customer satisfaction was at a high level (  = 3.88, S.D.=0.55). worker type and education level different opinions on service quality were not different. the service recipients of different genders had different opinions on service quality. the service recipients of different ages and types of workers had no different opinions on the satisfaction of service users. the service recipients who have sex and different levels of education had different opinions on customer satisfaction. and found that service quality correlated with satisfaction at a very high level (r=0.73). Development guidelines: skills, knowledge and expertise should be added to the operators regularly. by encouraging them to attend training, study visits, various seminars, and support scholarships to increase the efficiency of work even better.