FACTORS AFFECTING INVERTOR’S DECISTION TO CHOOSE A DIGITAL ASSET TRADING ACCOUNT THROUGH A DIGITAL ASSET EXCHANGE IN THAILAND.

Abstract

           The objectives of this research were: problems and obstacles that affect investors' decisions in choosing to use digital asset trading accounts in Thailand. and to study the factors affecting investors' decisions in choosing to use digital asset trading accounts through digital asset trading centers in Thailand. This research is qualitative research. By studying and analyzing information from related documents, including concepts and theories about investor behavior. Concepts and theories of innovation and technology adoption and concepts about digital assets In-depth interviews with key informants include: Executives of licensed business operators, digital asset trading centers and the Securities and Exchange Commission There were a total of 9 people. The obtained data was then analyzed, synthesized and presented descriptively.

            The results of the study found that investment promotion for digital asset trading center operators in Thailand includes 1. knowing the rules, having to act within the law and strictly following the law, both directly and other laws related to investment. 2. Knowing the market. Knowledge of the market and market mechanisms that promote investment after entrepreneurs reach their goals and 3. know themselves. Entrepreneurs must know themselves clearly for what purpose they are investing. What is the objective? What are the goals? What kind of assets do you want to invest in and how are you prepared to deal with the risks that will occur, etc.