Guidelines for Digital Public Administration of Ban Pong Subdistrict Administrative Organization, Ngao District, Lampang Province

Abstract

This research aims to: 1. Study the digital public administration of Ban Pong Sub-district Administrative Organization,  Ngao District, Lampang Province. 2. Investigate the obstacles and problems affecting the digital public administration of Ban Pong Subdistrict Administrative Organization. 3. Propose recommendations for the digital public administration of Ban Pong Subdistrict Administrative Organization. The research will be conducted qualitatively by collecting data from document studies, in-depth interviews, and observation. Data analysis will be conducted through content analysis, and the findings will be presented in a narrative format. 

         The research findings indicate that:

         1) The digital public administration of Ban Pong Subdistrict Administrative Organization, for example, has allocated budgets to procure tools and equipment for digital service provision, demonstrating its commitment to enhancing information technology capabilities. In terms of digital culture, efforts have been made to cultivate a digital culture by utilizing technology systems in operational practices and citizen services.

          2) Challenges and issues facing the digital government administration of Ban Pong Subdistrict Administrative Organization, such as service delivery channels that elderly users lacking knowledge in accessing services through online systems.

          3) Guidelines for digital public administration of Ban Pong Subdistrict Administrative Organization in digital service provision, such as training and public relations to promote digital services to elderly citizens and other groups, allocating additional budget for purchasing technology equipment to enhance the digital work efficiency of personnel.