An Application of Buddhist Principles in The Organizational Communication Promotion in Land Valuation of The Treasury Department of Lamphun

Abstract

This research aims to 1. Study the level of organizational communication in land valuation of the Lampang Treasury Office. 2. Study the relationship between the principles of social valuation and organizational communication in land valuation of the Lampang Treasury Office. 3. Present the application of Saṅgahavatthu to promote organizational communication in land valuation of the Lampang Treasury Office. A mixed-method research method was used. The quantitative research was conducted by distributing questionnaires to a sample group of 180 people. Data were analyzed by finding frequency, percentage, mean, standard deviation, and Pearson's correlation coefficient. The qualitative research was conducted by conducting in-depth interviews with 10 key informants. The content analysis technique was used by referring to personal words.

The results of the research found that:

1. The level of organizational communication in land valuation of the Lampang Treasury Office was found to be at a high level overall.


2. The relationship between the principles of social valuation and organizational communication in land valuation of the Lampang Treasury Office was found to be at a high level overall. Therefore, the research hypothesis is accepted.


3. The application of Saṅgahavatthu to promote organizational communication in land valuation of the Treasury Office, Lamphun Province, using the principles of the four social virtues found that 1) In terms of giving (Dāna), it should be expressed by sharing knowledge and correct information. 2) In terms of pleasant speech (Piyavācā), polite and appropriate words should be used in communication. 3) In terms of beneficial conduct (Atthacariyā), there should be sincere assistance in solving problems. 4) In terms of equality (Samānattatā), there should be fair performance of duties in solving land valuation problems.