The Public Service Quality Based on Buddhist Principles of Nong Chang Kuen Subdistrict Municipality in Mueang District, Lamphun Province

Abstract

This research aimed to 1) study the quality of public service of Nong Chang Khuen Subdistrict Municipality. 2) study the relationship between Saṅgahavatthu and the quality of public service of Nong Chang Khuen Subdistrict Municipality. and 3) propose a guideline for developing the quality of public service according to the Buddhist principle of Nong Chang Khuen Subdistrict Municipality. This research was conducted using a mixed-method research methodology, consisting of quantitative research by distributing questionnaires. The research population was people aged 18 and over living in Nong Chang Khuen Subdistrict Municipality, Mueang District, Lamphun Province, 3609 people. A sample of 361 people was selected. The tool was a questionnaire with the reliability .989. The data were analyzed by finding frequency, percentage, mean, and standard deviation, and Pearson’s correlation coefficient to test the hypothesis. Qualitative research was conducted by conducting in-depth interviews with 13 key informants using the content analysis technique.

          The research results revealed that:

          1) The level of the quality of public service of Nong Chang Khuen Subdistrict Municipality, Mueang District, Lamphun Province found that the aspect of continuity, advancement, consistency, punctuality, and sufficiency were at a moderate level.

          2) The relationship between Saṅgahavatthu and the quality of public service of Nong Chang Khuen Subdistrict Municipality, Mueang District, Lamphun Province showed that Saṅgahavatthu and the quality of public service of Nong Chang Khuen Subdistrict Municipality, overall had a very high positive relationship (r = .862**) with statistical significance at the 0.01 level. Therefore, the research hypothesis was accepted.

          3) Guidelines for developing the quality of public service according to the Buddhist principle of Nong Chang Khuen Subdistrict Municipality, Mueang District, Lamphun Province found that 1) In terms of Dāna (giving), services should be provided with equality, and applications should be used to provide for convenience and speed of services 2) In terms of Piyavācā (kindly speech), communication should be done through applications for convenience and punctuality 3) In terms of Atthacariyā (useful conduct), services should be provided actively, advanced with respect and good human relations 4) In terms of Samānattatā (even and equal treatment), services should be provided by considering the needs of the public as the main principle.