Application of Buddhist Principles to Promote the Quality of Public Service ,Nonghoi Subdistrict ,Mueang District ,Chaingmai Province

Abstract

This research aims to : 1) study the level of public service quality of Nong Hoi Subdistrict Municipality Mueang District Chiang Mai Province 2) compare opinions regarding the aforementioned service quality classified by personal factors and
3) propose guidelines for promoting service quality by applying the Four Sangahavatthu (Principles of Integration). This study employed a mixed-methods research design. Quantitative data were collected via questionnaires from a sample group of 377 individuals, with a reliability coefficient of 0.931. Data analysis included frequency, percentage, mean, standard deviation, t-test, and F-test. Qualitative data involved in-depth interviews with 10 key informants, followed by descriptive content analysis.

          The research results revealed that:

          1) The level of public service quality of Nong Hoi Subdistrict Municipality was found to be at the highest level overall. When considering individual aspects, they were ranked as follows: assurance, responsiveness, tangibility, empathy, and reliability.

          2) The comparison of public opinions classified by personal factors showed no significant differences in opinions. Therefore, the research hypothesis was rejected.

3) The application of Dhamma principles to promote service quality revealed the following Dana (Giving) Focuses on proactive service, facilitating convenience, and providing comprehensive information. Piyavaca (Kindly Speech) Communicating with simple language, treating service users with respect, and avoiding blame to create a positive atmosphere. Atthacariya (Useful Conduct) Aiming for achievement in problem-solving, developing expertise, and applying technology for speed, including continuous follow-up and coordination. Samanattata (Even-handedness) Adhering to transparent and fair service standards, non-discrimination, and maintaining neutrality.