ENVIRONMENTAL COMMUNITY RESPONSIBILITY STRATEGY OF CEMENT INDUSTRY IN SARABURI PROVINCE

Abstract

The objectives of this research article were to: 1) study the impact on the community affecting the community environmental responsibility strategy of the cement industry in Saraburi Province. 2) study the factors affecting the community environmental responsibility strategy of the cement industry in Saraburi province; and 3) study the development of the community environmental responsibility strategy of the cement industry in Saraburi province. It is a qualitative research. Data were collected from two groups of key informants, comprising the community around the cement factory in Saraburi province and the business sector. Non-profit business entities/organizations In Saraburi Province, there were 30 people. The instrument used to collect data was a semi-structured in-depth interview form. Descriptive data analysis, study results. The results of the study showed that 1) the impact on the community in the environment found that the environmental problems in terms of toxic air pollution or air pollution caused by garbage dumping The problem of incineration of lead and battery e-waste air pollution problem water and noise pollution            2) Factors affecting environmental community responsibility strategy. It was found that transformational leadership factors influenced policy making and decision making. Community Participatory Communication Factors Factors in corporate engagement strategy formulation affecting community environmental responsibility strategy and 3) community responsibility strategy development. It was found that corporate pollution prevention has clearly prevented pollution in the community. Social strengthening The organization promotes the development of people in the community to strengthen and preserve the environment. The organization promotes the use of resources in the community to be worthwhile.