INTEGRATION OF LOCAL COOPERATION AND COMMUNITY ENTERPRISES FOR EXPORT DEVELOPMENT CASE STUDY: BAN KLONG CHIK CURRY GROUP, VILLAGE, THA KHAM SUBDISTRICTHAT YAI DISTRICT, SONGKHLA PROVINCE

Abstract

The objectives of this research article were to 1) study the role of local people in supporting the management of community enterprises of Ban Klong Chik Curry Group, Songkhla Province; 2) study management strategies of community enterprises; and 3) integrate local cooperation and community enterprises for export development. This research is a qualitative research.          The tools used were interview forms. The key informant is the community leader, the president of Ban Tha Kham Subdistrict Administrative Organization. Former president and current president of Ban Khlong Chik Curry Group Enterprise 20 former and current members, in - depth interview. The results showed that The role of the community leader Mr. Sinthop Intharat has a good vision and sincere in development. has prepared a community plan with government agencies Use the budget to stimulate the economy to benefit the community. When the coronavirus disease 2019 epidemic crisis occurs affected communities The marketing strategy (Marketing Mix 7Ps) has been used to develop the curry group members to be able to drive further as follows. In terms of products (Products) create a distinctive point of freshness. In terms of the appropriateness of the price (Price), the price remains the same, but increases the choice for customers by making the packaging smaller in size.   The place (Place) uses the method of selling via the Internet and sending it by mail. In terms of marketing promotion (Promotion), use the line group and network. Salesperson (People) All members Process (Process) Group members share their duties fairly. In terms of creating the image quality of products and services (Physical Evidence), the packaging has a beautiful appearance. Sincere sales service Integration of local cooperation and community enterprises for export development Bringing local wisdom in the field of growing herbs Take advantage of local resources and integrate the Sufficiency Economy Philosophy.