THE GUIDELINE FOR PROACTIVE HUMAN RESOURCE MANAGEMENT OF THE CONSTRUCTION MATERIALS RETAIL BUSINESS

Abstract

The objectives of this research article were 1) to study the proactive human resource management of the construction material trading business and 2) to develop the proactive human resource management approach of the construction material trading business. By using qualitative research, research tools include in-depth interviews, delphi techniques, case study analysis and non-participant observation. The data analysis was divided into 4 steps: 1) The process of establishing the framework for collecting data 2) The stage of determining experts 3) The stage of collecting the data 4) The stage of reporting results. The results of the research were as follows: 1) Proactive human resource management of construction material trading business. The main problem was a labor-intensive business. Proactive human resource management is therefore essential. As executives want to provide services to customers who can compete with competitors without days off like a convenience store. And the service needs to have employees who have knowledge and expertise in both building materials and building relationships with customers throughout the period of construction material sales. And in this era of the Covid-19 outbreak, construction material trading business, which was a sample group of 14 companies and Wisanuphand Construction Materials Co., Ltd. has grown considerably. Due to the policy of working from home (Work from Home), when more people come to work at home, will have to improve or repair the house to be more suitable for working at home. 2) Guidelines for proactive human resource management of construction materials business. for the company to be successful It consists of 3 factors: 2.1) recruitment and selection, 2.2) employee motivation at work, and 2.3) proactive human resource management strategies.