DIGITAL MEDIA DEVELOPMENT AND RICEBERRY LOGO DEVELOPMENT COMMUNITY ENTERPRISE, RICEBERRY PROJECT, NAKHON PATHOM PROVINCE, HUAI PHRA SUBDISTRICT NAKHON PATHOM PROVINCE

Abstract

The objectives of this research article are 1) to study the operation model of the community enterprise group Riceberry Rice Project. Nakhon Pathom Province 2) to study strategies for developing digital marketing media and Facebook logo development of consumers (Gen Z and Babyboom) 3) to develop online public relations media and disseminate products of community enterprises through digital media. Facebook Presentation Application (Gen Z and BabyBoom) is a research that combines qualitative and quantitative research (Mixed Methods). There are research tools such as questionnaires interviews. with a sample group target group is a consumer who finds public relations media Riceberry rice and rice bran oil were derived from the calculation of the sample size/target group of 300 specific samples, and the data collected from the questionnaire was analyzed by descriptive statistics consisting of percentage, mean, deviation. standard ben Then use the information gathered from documents and literature. were analyzed in a content-oriented way (Content Analysis).

          The results of the study were as follows: 1) Found that the product has a reasonable price for the quality received but lacks publicity through social media. 2) Found that Gen Z was most satisfied with the development of digital marketing materials via Facebook. with a total average of 4.50 and the highest total is the first level of content media preparation They were appropriate with an average of 4.56 and Gen B was satisfied with the development of digital marketing media on Facebook at the highest level. with an overall mean of 4.74 and the highest total being the first level of In terms of media production, QR CORD has an average of 4.85. 3) It was found that (Gen Z) had the highest opinion level. About Facebook applications in terms of video presentation format and access to the Facebook page for convenient and fast contact with PageFacebook users and found that (Gen B: Generation BabyBoom) has the highest level of comments. About the Facebook application in the form of infographic presentation and QR CORD scanning that can be convenient for ordering products more conveniently