Configuring the absorptive capacity process and its barriers: a case study of professional service firm
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การดูดซับความรู้ บริษัทให้บริการเฉพาะ ความรู้ที่ไม่ปรากฏชัดแจ้ง ความรู้ที่ปรากฏชัดแจ้ง การจัดการความรู้ การจัดการกลยุทธ์
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บทคัดย่อ
การศึกษานี้ต้องการหากระบวนการ และ อุปสรรคในการดูดซับความรู้ (Absorptive capacity) ในบริบทของบริษัทให้บริการเฉพาะกิจ (Professional service firm) เพื่อให้มุมมองที่ครอบคลุมเกี่ยวกับวิธีที่บริษัทใช้ดูดซับความรู้หรือข้อมูลที่เป็นประโยชน์จากภายนอก และ อุปสรรคที่ทำให้กระบวนการดังกล่าวล้มเหลว เนื่องจากบริษัทให้บริการเฉพาะกิจมักพึ่งพาองค์ความรู้ที่ไม่ปรากฏชัดแจ้ง (Tacit knowledge) จากพนักงานในองค์กร โดยเฉพาะ ผู้เชี่ยวชาญในการให้บริการทางความรู้กับลูกค้า. โดยองค์ความรู้ที่ไม่ปรากฏชัดแจ้งนั้นสามารถสร้างขึ้นจากประสบการ์ณในอดีตของรายบุคคล รวมถึงการดูดซับความรู้หรือข้อมูลที่เป็นประโยชน์จากภายนอก ซึ่งทำให้กระบวนการดูดซับความรู้ของบริษัทให้บริการเฉพาะกิจอาจมีความซับซ้อน และ แตกต่างจากกระบวนการดูดซับความรู้ของบริษัทที่เน้นการวิจัยที่ขึ้นอยู่กับองค์ความรู้ชัดแจ้ง (Explicit knowledge) โดยเหตุดังกล่าวทำให้มีความสนใจในการวิจัยเกี่ยวกับกิจกรรมที่ประกอบไปด้วยกระบวนการดูดซับความรู้ และ ปัจจัยที่จำกัดกระบวนการดังกล่าวในบริบทของบริษัทให้บริการเฉพาะกิจ. ผลวิจัยชี้ให้เห็นว่ามีหกกระบวนการในการดูดซับองค์ความรู้ ซึ่งเป็นการรวมกันระหว่าง การดูดซับความรู้ระดับบุคคล การดูดซับความรู้ระดับบริษัท และ กลไกที่เชื่อมกันของการดูดซับความรู้ทั้งสองระดับ และ ได้เสนออุปสรรคในการดูดซับความรู้ ซึ่งแบ่งออกเป็น ระดับบุคคล ระดับภายในองค์กร และ ระดับภายนอกองค์กร.
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References
Alvesson, M. (1993). Organizations as rhetoric: Knowledge-intensive firms and the struggle with ambiguity. Journal of Management Studies, 30(6), 997-1015. doi: 10.1111/j.1467-6486.1993.tb00476.x
Anand, N., Gardner, H., & Morris, T. (2007). Knowledge-based innovation: Emergence and embedding of new practice areas in management consulting firms. Academy of Management Journal, 50(2), 406-428. doi: 10.5465/amj.2007.24634457
Bettencourt, L., Ostrom, A., Brown, S., & Roundtree, R. (2002). Client co-production in knowledge-intensive business services. California Management Review, 44(4), 100-128. doi: 10.2307/41166145
Caligiuri, P. (2014). Many moving parts: Factors influencing the effectiveness of HRM practices designed to improve knowledge transfer within MNCs. Journal of International Business Studies, 45(1), 63-72. doi: 10.1057/jibs.2013.52
Camisón, C., & Forés, B. (2010). Knowledge absorptive capacity: New insights for its conceptualization and measurement. Journal of Business Research, 63(7), 707-715. doi: 10.1016/j.jbusres.2009.04.022
Cohen, W., & Levinthal, D. (1989). Innovation and learning: The two faces of R & D. The Economic Journal, 99(397), 569. doi: 10.2307/2233763
Cohen, W., & Levinthal, D. (1990). Absorptive capacity: A new perspective on learning and innovation. Administrative Science Quarterly, 35(1), 110-129. doi: 10.2307/2393553
Cuervo-Cazurra, A., & Rui, H. (2017). Barriers to absorptive capacity in emerging market firms. Journal of World Business, 6(52), 727-742. doi: 10.1016/j.jwb.2017.06.004
Ebers, M., & Maurer, I. (2014). Connections count: How relational embeddedness and relational empowerment foster absorptive capacity. Research Policy, 43(2), 318-332. doi: 10.1016/j.respol.2013.10.017
Edmondson, A., & Mcmanus, S. (2007). Methodological fit in management field research. Academy Of Management Review, 32(4), 1155-1179. doi: 10.5465/amr.2007.26586086
Eggers, J., & Kaplan, S. (2009). Cognition and renewal: Comparing CEO and organizational effects on incumbent adaptation to technical change. Organization Science, 20(2), 461-477. doi: 10.1287/orsc.1080.0401
Empson, L. (2001). Fear of exploitation and fear of contamination: Impediments to knowledge transfer in mergers between professional service firms. Human Relations, 54(7), 839-862. doi: 10.1177/0018726701547003
Ganguly A., Talukdar, A., & Chatterjee D. (2019). Social capital, knowledge sharing, and innovation capability: An empirical study of Indian pharmaceutical sector. Knowledge and Process Management, the Journal of Corporate Transformation, 27(1), 25-42. doi: 10.1002/kpm.1614
Gioia, D., Corley, K., & Hamilton, A. (2012). Seeking qualitative rigor in inductive research. Organizational Research Methods, 16(1), 15-31. doi: 10.1177/1094428112452151
Gioia, D., Thomas, J., Clark, S., & Chittipeddi, K. (1994). Symbolism and strategic change in academia: The dynamics of sensemaking and influence. Organization Science, 5(3), 363-383. doi: 10.1287/orsc.5.3.363
Grant, R., & Baden-Fuller, C. (2004). A knowledge accessing theory of strategic alliances. Journal of Management Studies, 41(1), 61-84. doi: 10.1111/j.1467-6486.2004.00421.x
Greenwood, R., & Suddaby, R. (2006). Institutional entrepreneurship in mature fields: The big five accounting firms. Academy of Management Journal, 49(1), 27-48. doi: 10.2307/20159744
Greenwood, R., Hinings, C., & Brown, J. (1990). P2-form strategic management: Corporate practices in professional partnerships. Academy of Management Journal, 33(4), 725-755. doi: 10.5465/256288
Greenwood, R., Li, S., Prakash, R., & Deephouse, D. (2005). Reputation, diversification, and organizational explanations of performance in professional service firms. Organization Science, 16(6), 661-673. doi: 10.1287/orsc.1050.0159
Hansen, M., Nohria, N., & Tierney, T. (1999). What’s your strategy for managing knowledge?. Harvard Business Review, 77(2), 106-116.
Jansen, J., Van Den Bosch, F., & Volberda, H. (2005). Managing potential and realized absorptive capacity: How do organizational antecedents matter?. Academy of Management Journal, 48(6), 999-1015. doi: 10.5465/AMJ.2005.19573106
Kogut, B., & Zander, U. (1992). Knowledge of the firm, combinative capabilities, and the replication of technology. Organization Science, 3(3), 383-397. doi: 10.1287/orsc.3.3.383
Lane, P., & Lubatkin, M. (1998). Relative absorptive capacity and interorganizational learning. Strategic Management Journal, 19(5), 461-477. doi: 10.1002/(SICI)1097-0266(199805)19:5<461::AID-SMJ953>3.0.CO;2-L
PDFPDFLane, P., Koka, B., & Pathak, S. (2006). The reification of absorptive capacity: A critical review and rejuvenation of the construct. Academy of Management Review, 31(4), 833-863. doi: 10.2307/20159255
Lane, P., Salk, J., & Lyles, M. (2001). Absorptive capacity, learning, and performance in international joint ventures. Strategic Management Journal, 22(12), 1139-1161. doi: 10.1002/smj.206
Lenox, M., & King, A. (2004). Prospects for developing absorptive capacity through internal information provision. Strategic Management Journal, 25(4), 331-345. doi: 10.1002/smj.379
Lewin, A., Massini, S., & Peeters, C. (2011). Microfoundations of internal and external absorptive capacity routines. Organization Science, 22(1), 81-98. doi: 10.1287/orsc.1100.0525
Lichtenthaler, U. (2009). Absorptive capacity, environmental turbulence, and the complementary organizational learning processes. Academy Of Management Journal, 52(4), 822-846. doi: 10.5465/amj.2013.3001
Løwendahl, B. (2005). Strategic Management of Professional Service Firms (3rd ed.). Copenhagen: Copenhagen Business School Press.
Løwendahl, B., Revang, Ø., & Fosstenløkken, S. (2001). Knowledge and value creation in professional service firms: A framework for analysis. Human Relations, 54(7), 911-931. doi: 10.1177/0018726701547006
Matthyssens, P., Pauwels, P., & Vandenbempt, K. (2005). Strategic flexibility, rigidity and barriers to the development of absorptive capacity in business markets: Themes and research perspectives. Industrial Marketing Management, 34(6), 547-554. doi: 10.1016/j.indmarman.2005.03.004
Miles, M., & Huberman, A. (1994). Qualitative Data Analysis: An Expanded Sourcebook (2nd ed.). California: SAGE Publications.
Mills, P., Chase, R., & Margulies, N. (1983). Motivating the Client/Employee System. The Academy of Management Review, 8(2), 301-310. doi: 10.5465/amr.1983.4284740
Morris, T. (2001). Asserting property rights: knowledge codification in the professional service firm. Human Relations, 54(7), 819-838. doi: 10.1177/0018726701547002
Nonaka, I. (1994). A dynamic theory of organizational knowledge creation. Organization Science, 5(1), 14-37. doi: 10.1287/orsc.5.1.14
Nonaka, I., & von Krogh, G. (2009). Perspective—tacit knowledge and knowledge conversion: Controversy and advancement in organizational knowledge creation theory. Organization Science, 20(3), 635-652. doi: 10.1287/orsc.1080.0412
Patterson, W., & Ambrosini, V. (2015). Configuring absorptive capacity as a key process for research intensive firms. Technovation, (36-37), 77-89. doi: 10.1016/j.technovation.2014.10.003
Salter, A., Ter Wal, A., Criscuolo, P., & Alexy, O. (2014). Open for ideation: Individual-level openness and idea generation in R&D. Journal of Product Innovation Management, 32(4), 488-504. doi: 10.1111/jpim.12214
Saunders, M., Lewis, P., & Thornhill, A. (2009). Research Methods for Business Students (5th ed.). Essex: Pearson Education Limited.
Starbuck, W. (1992). Learning by knowledge-intensive firms*. Journal of Management Studies, 29(6), 713-740. doi: 10.1111/j.1467-6486.1992.tb00686.x
Strauss, A., & Corbin, J. (1998). Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory (2nd ed.). California: SAGE Publications.
Teece, D. (2003). Expert talent and the design of (professional services) firms. Industrial and Corporate Change, 12(4), 895-916. doi: 10.1093/icc/12.4.895
Teece, D. (2007). Explicating dynamic capabilities: The nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, 28(13), 1319-1350. doi: 10.1002/smj.640
Thompson, J. (1967). Organizations in Action, New York: McGraw-Hill.
Todorova, G., & Durisin, B. (2007). Absorptive capacity: Valuing a reconceptualization. Academy Of Management Review, 32(3), 774-786. doi: 10.2307/20159334
Van den Bosch, F., Volberda, H., & de Boer, M. (1999). Coevolution of firm absorptive capacity and knowledge environment: Organizational forms and combinative capabilities. Organization Science, 10(5), 551-568. doi: 10.1287/orsc.10.5.551
Volberda, H., Foss, N., & Lyles, M. (2010). Perspective-absorbing the concept of absorptive capacity: How to realize its potential in the organization field. Organization Science, 21(4), 931-951. doi: 10.1287/orsc.1090.0503
von Hippel, E. (1998). Economics of product development by users: The impact of “sticky” local information. Management Science, 44(5), 629-644. doi: 10.1287/mnsc.44.5.629
von Nordenflycht, A. (2010). What is a professional service firm? toward a theory and taxonomy of knowledge-intensive firms. Academy of Management Review, 35(1), 155-174. doi: 10.5465/amr.35.1.zok155
Yin, R. K. (2003). Case Study Research: Design and Methods. California: SAGE Publications.
Yin, R. K. (2009). Case Study Research: Design and Methods (4th ed.). California: SAGE Publications.
Zahra, S., & George, G. (2002). Absorptive capacity: A review, reconceptualization, and extension. Academy of Management Review, 27(2), 185-200. doi: 10.2307/4134351
Zapata, R., G., J., & Hernández A., A. (2018). Absorptive capacity: A literature review and a model of its determinants. Retos Revista de Ciencias de la Administración y Economía, 8(16), 119-137. doi: 10.17163/ret.n16.2018.09
Zobel, A. (2016). Benefiting from open Innovation: A multidimensional model of absorptive capacity. Journal of Product Innovation Management, 34(3), 269-288. doi: 10.1111/jpim.1236
Anand, N., Gardner, H., & Morris, T. (2007). Knowledge-based innovation: Emergence and embedding of new practice areas in management consulting firms. Academy of Management Journal, 50(2), 406-428. doi: 10.5465/amj.2007.24634457
Bettencourt, L., Ostrom, A., Brown, S., & Roundtree, R. (2002). Client co-production in knowledge-intensive business services. California Management Review, 44(4), 100-128. doi: 10.2307/41166145
Caligiuri, P. (2014). Many moving parts: Factors influencing the effectiveness of HRM practices designed to improve knowledge transfer within MNCs. Journal of International Business Studies, 45(1), 63-72. doi: 10.1057/jibs.2013.52
Camisón, C., & Forés, B. (2010). Knowledge absorptive capacity: New insights for its conceptualization and measurement. Journal of Business Research, 63(7), 707-715. doi: 10.1016/j.jbusres.2009.04.022
Cohen, W., & Levinthal, D. (1989). Innovation and learning: The two faces of R & D. The Economic Journal, 99(397), 569. doi: 10.2307/2233763
Cohen, W., & Levinthal, D. (1990). Absorptive capacity: A new perspective on learning and innovation. Administrative Science Quarterly, 35(1), 110-129. doi: 10.2307/2393553
Cuervo-Cazurra, A., & Rui, H. (2017). Barriers to absorptive capacity in emerging market firms. Journal of World Business, 6(52), 727-742. doi: 10.1016/j.jwb.2017.06.004
Ebers, M., & Maurer, I. (2014). Connections count: How relational embeddedness and relational empowerment foster absorptive capacity. Research Policy, 43(2), 318-332. doi: 10.1016/j.respol.2013.10.017
Edmondson, A., & Mcmanus, S. (2007). Methodological fit in management field research. Academy Of Management Review, 32(4), 1155-1179. doi: 10.5465/amr.2007.26586086
Eggers, J., & Kaplan, S. (2009). Cognition and renewal: Comparing CEO and organizational effects on incumbent adaptation to technical change. Organization Science, 20(2), 461-477. doi: 10.1287/orsc.1080.0401
Empson, L. (2001). Fear of exploitation and fear of contamination: Impediments to knowledge transfer in mergers between professional service firms. Human Relations, 54(7), 839-862. doi: 10.1177/0018726701547003
Ganguly A., Talukdar, A., & Chatterjee D. (2019). Social capital, knowledge sharing, and innovation capability: An empirical study of Indian pharmaceutical sector. Knowledge and Process Management, the Journal of Corporate Transformation, 27(1), 25-42. doi: 10.1002/kpm.1614
Gioia, D., Corley, K., & Hamilton, A. (2012). Seeking qualitative rigor in inductive research. Organizational Research Methods, 16(1), 15-31. doi: 10.1177/1094428112452151
Gioia, D., Thomas, J., Clark, S., & Chittipeddi, K. (1994). Symbolism and strategic change in academia: The dynamics of sensemaking and influence. Organization Science, 5(3), 363-383. doi: 10.1287/orsc.5.3.363
Grant, R., & Baden-Fuller, C. (2004). A knowledge accessing theory of strategic alliances. Journal of Management Studies, 41(1), 61-84. doi: 10.1111/j.1467-6486.2004.00421.x
Greenwood, R., & Suddaby, R. (2006). Institutional entrepreneurship in mature fields: The big five accounting firms. Academy of Management Journal, 49(1), 27-48. doi: 10.2307/20159744
Greenwood, R., Hinings, C., & Brown, J. (1990). P2-form strategic management: Corporate practices in professional partnerships. Academy of Management Journal, 33(4), 725-755. doi: 10.5465/256288
Greenwood, R., Li, S., Prakash, R., & Deephouse, D. (2005). Reputation, diversification, and organizational explanations of performance in professional service firms. Organization Science, 16(6), 661-673. doi: 10.1287/orsc.1050.0159
Hansen, M., Nohria, N., & Tierney, T. (1999). What’s your strategy for managing knowledge?. Harvard Business Review, 77(2), 106-116.
Jansen, J., Van Den Bosch, F., & Volberda, H. (2005). Managing potential and realized absorptive capacity: How do organizational antecedents matter?. Academy of Management Journal, 48(6), 999-1015. doi: 10.5465/AMJ.2005.19573106
Kogut, B., & Zander, U. (1992). Knowledge of the firm, combinative capabilities, and the replication of technology. Organization Science, 3(3), 383-397. doi: 10.1287/orsc.3.3.383
Lane, P., & Lubatkin, M. (1998). Relative absorptive capacity and interorganizational learning. Strategic Management Journal, 19(5), 461-477. doi: 10.1002/(SICI)1097-0266(199805)19:5<461::AID-SMJ953>3.0.CO;2-L
PDFPDFLane, P., Koka, B., & Pathak, S. (2006). The reification of absorptive capacity: A critical review and rejuvenation of the construct. Academy of Management Review, 31(4), 833-863. doi: 10.2307/20159255
Lane, P., Salk, J., & Lyles, M. (2001). Absorptive capacity, learning, and performance in international joint ventures. Strategic Management Journal, 22(12), 1139-1161. doi: 10.1002/smj.206
Lenox, M., & King, A. (2004). Prospects for developing absorptive capacity through internal information provision. Strategic Management Journal, 25(4), 331-345. doi: 10.1002/smj.379
Lewin, A., Massini, S., & Peeters, C. (2011). Microfoundations of internal and external absorptive capacity routines. Organization Science, 22(1), 81-98. doi: 10.1287/orsc.1100.0525
Lichtenthaler, U. (2009). Absorptive capacity, environmental turbulence, and the complementary organizational learning processes. Academy Of Management Journal, 52(4), 822-846. doi: 10.5465/amj.2013.3001
Løwendahl, B. (2005). Strategic Management of Professional Service Firms (3rd ed.). Copenhagen: Copenhagen Business School Press.
Løwendahl, B., Revang, Ø., & Fosstenløkken, S. (2001). Knowledge and value creation in professional service firms: A framework for analysis. Human Relations, 54(7), 911-931. doi: 10.1177/0018726701547006
Matthyssens, P., Pauwels, P., & Vandenbempt, K. (2005). Strategic flexibility, rigidity and barriers to the development of absorptive capacity in business markets: Themes and research perspectives. Industrial Marketing Management, 34(6), 547-554. doi: 10.1016/j.indmarman.2005.03.004
Miles, M., & Huberman, A. (1994). Qualitative Data Analysis: An Expanded Sourcebook (2nd ed.). California: SAGE Publications.
Mills, P., Chase, R., & Margulies, N. (1983). Motivating the Client/Employee System. The Academy of Management Review, 8(2), 301-310. doi: 10.5465/amr.1983.4284740
Morris, T. (2001). Asserting property rights: knowledge codification in the professional service firm. Human Relations, 54(7), 819-838. doi: 10.1177/0018726701547002
Nonaka, I. (1994). A dynamic theory of organizational knowledge creation. Organization Science, 5(1), 14-37. doi: 10.1287/orsc.5.1.14
Nonaka, I., & von Krogh, G. (2009). Perspective—tacit knowledge and knowledge conversion: Controversy and advancement in organizational knowledge creation theory. Organization Science, 20(3), 635-652. doi: 10.1287/orsc.1080.0412
Patterson, W., & Ambrosini, V. (2015). Configuring absorptive capacity as a key process for research intensive firms. Technovation, (36-37), 77-89. doi: 10.1016/j.technovation.2014.10.003
Salter, A., Ter Wal, A., Criscuolo, P., & Alexy, O. (2014). Open for ideation: Individual-level openness and idea generation in R&D. Journal of Product Innovation Management, 32(4), 488-504. doi: 10.1111/jpim.12214
Saunders, M., Lewis, P., & Thornhill, A. (2009). Research Methods for Business Students (5th ed.). Essex: Pearson Education Limited.
Starbuck, W. (1992). Learning by knowledge-intensive firms*. Journal of Management Studies, 29(6), 713-740. doi: 10.1111/j.1467-6486.1992.tb00686.x
Strauss, A., & Corbin, J. (1998). Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory (2nd ed.). California: SAGE Publications.
Teece, D. (2003). Expert talent and the design of (professional services) firms. Industrial and Corporate Change, 12(4), 895-916. doi: 10.1093/icc/12.4.895
Teece, D. (2007). Explicating dynamic capabilities: The nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, 28(13), 1319-1350. doi: 10.1002/smj.640
Thompson, J. (1967). Organizations in Action, New York: McGraw-Hill.
Todorova, G., & Durisin, B. (2007). Absorptive capacity: Valuing a reconceptualization. Academy Of Management Review, 32(3), 774-786. doi: 10.2307/20159334
Van den Bosch, F., Volberda, H., & de Boer, M. (1999). Coevolution of firm absorptive capacity and knowledge environment: Organizational forms and combinative capabilities. Organization Science, 10(5), 551-568. doi: 10.1287/orsc.10.5.551
Volberda, H., Foss, N., & Lyles, M. (2010). Perspective-absorbing the concept of absorptive capacity: How to realize its potential in the organization field. Organization Science, 21(4), 931-951. doi: 10.1287/orsc.1090.0503
von Hippel, E. (1998). Economics of product development by users: The impact of “sticky” local information. Management Science, 44(5), 629-644. doi: 10.1287/mnsc.44.5.629
von Nordenflycht, A. (2010). What is a professional service firm? toward a theory and taxonomy of knowledge-intensive firms. Academy of Management Review, 35(1), 155-174. doi: 10.5465/amr.35.1.zok155
Yin, R. K. (2003). Case Study Research: Design and Methods. California: SAGE Publications.
Yin, R. K. (2009). Case Study Research: Design and Methods (4th ed.). California: SAGE Publications.
Zahra, S., & George, G. (2002). Absorptive capacity: A review, reconceptualization, and extension. Academy of Management Review, 27(2), 185-200. doi: 10.2307/4134351
Zapata, R., G., J., & Hernández A., A. (2018). Absorptive capacity: A literature review and a model of its determinants. Retos Revista de Ciencias de la Administración y Economía, 8(16), 119-137. doi: 10.17163/ret.n16.2018.09
Zobel, A. (2016). Benefiting from open Innovation: A multidimensional model of absorptive capacity. Journal of Product Innovation Management, 34(3), 269-288. doi: 10.1111/jpim.1236