วิวัฒนาการของผู้ประกอบการสีเขียว: การวิเคราะห์บรรณานุกรมและการทบทวนวรรณกรรม
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บทคัดย่อ
แนวความคิดของการเป็นผู้ประกอบการสีเขียว มีบทบาทสําคัญในการจัดการกับความท้าทายด้านสิ่งแวดล้อมทั่วโลกผ่านกลยุทธ์ทางธุรกิจที่ปฏิรูปใหม่ การวิเคราะห์บรรณมิตินี้ ได้ทำการตรวจสอบวิวัฒนาการ ผลกระทบ และโครงสร้างทางปัญญาของการวิจัยในการเป็นผู้ประกอบการสีเขียวตั้งแต่ปี พ.ศ. 2549 ถึง พ.ศ. 2567 โดยใช้ข้อมูลจากบทความที่ผ่านกระบวนการตรวจสอบโดยผู้เชี่ยวชาญทั้งสิ้น 223 บทความ การศึกษาของเราเผยให้เห็นความสนใจทางวิชาการที่เพิ่มขึ้นอย่างมีนัยสำคัญ โดยเน้นประเด็นสำคัญ ได้แก่ ความยั่งยืน นวัตกรรม และเศรษฐกิจหมุนเวียน การกระจายทางภูมิศาสตร์ของงานวิจัย ได้ชี้ให้เห็นถึงการมีส่วนร่วมอย่างจริงจังจากประเทศต่าง ๆ เช่น เยอรมนี สหรัฐอเมริกา และอิตาลี โดยสะท้อนถึงการเป็นผู้นำในการบูรณาการความยั่งยืนเข้ากับการดำเนินธุรกิจ โครงสร้างทางปัญญา ที่ผ่านการวิเคราะห์การอ้างอิงร่วมโดยใช้โปรแกรม VOSviewer ได้ระบุถึงผู้เขียนและบทความที่มีอิทธิพล ซึ่งมีการจัดกลุ่มแนวคิดก้าวหน้าที่ผสานการจัดการสิ่งแวดล้อมเข้ากับนวัตกรรมของผู้ประกอบการ แนวโน้มใหม่ในการวิจัยในหัวข้อการเป็นผู้ประกอบการสีเขียว ชี้ให้เห็นถึงความเกี่ยวข้องที่เพิ่มขึ้นของการใช้เทคโนโลยีดิจิทัล และความสำคัญของกรอบนโยบายในการส่งเสริมโมเดลธุรกิจที่ยั่งยืน
การประติดประต่อนี้ ไม่เพียงแต่กำหนดโดยเส้นทางการวิจัยในอดีตเท่านั้น แต่ยังชี้ให้เห็นถึงวิธีการพัฒนาที่ไม่หยุดนิ่งสำหรับอนาคต เพื่อพัฒนาแนวทางสหวิทยาการในการแก้ปัญหาที่ยั่งยืนภายในระบบนิเวศของผู้ประกอบการ
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