Roles of logistics service provider in e-commerce: an example of Raben company
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อินเทอร์เน็ตกลายเป็นองค์ประกอบสําคัญของชีวิตมนุษย์ยุคใหม่ เนื่องจากอินเทอร์เน็ตถูกนำมาสร้างความเป็นไปได้ใหม่ ๆ ในการติดต่อสื่อสาร การสร้างนวัตกรรมดิจิทัล แล้ว อินเทอร์เน็ตยังช่วยลดอุปสรรคทางการค้าและสร้างโอกาสให้กับโลก ธุรกิจ และอำนวยความสะดวกแก่ลูกค้าอีกด้วย อินเทอร์เน็ตนอกจากก่อให้เกิดร้านค้าออนไลน์แล้วยังเป็นเครื่องมือพื้นฐาน ในการสร้างการค้ารูปแบบใหม่ซึ่งถูกเรียกว่า โดยพัฒนาการนี้นอกจากสร้างโอกาสการค้า ”การพาณิชย์อิเล็กทรอนิกส์“ ใหม่ๆ ในการขยายธุรกิจแล้วยังช่วยพัฒนาประสิทธิภาพการดำเนินงานอีกด้วย แม้พัฒนาการดังกล่าวจะมีข้อดีมากมายแต่ ธุรกิจก็ต้องตระหนักว่าการทำธุรกรรมในระบบอินเตอร์เน็ตมีความเสี่ยงต่อภัยคุกคามทางไซเบอร์เช่นกัน เพื่อสนับสนุน พัฒนาการพาณิชย์อิเล็กทรอนิกส์ ธุรกิจจำเป็นต้องพัฒนาระบบการขนส่งเดิมไปสู่การจัดการด้านโลจิสติกส์เพื่อสนับสนุน ธุรกรรมออนไลน์ โดยธุรกิจต้องตระหนักว่าความเหมาะสมของระบบจัดการด้านโลจิสติกส์จัดเป็นหน่ึงในกุญแจสำคัญสู่ความสำเร็จขององค์กรสมัยใหม่ บทความนี้เน้นการนำเสนอรูปแบบการให้บริการโลจิสติกส์สำหรับพาณิชย์อิเล็กทรอนิกส์ โดยแนะนำให้แยกและจัดจ้างภาระงานด้านโลจิสติกส์ของร้านค้าออนไลน์ และหลักการให้บริการโลจิสติกส์ของร้านค้า ออนไลน์โดยผู้ประกอบการโลจิสติกส์ โดยบทความนี้คาดว่าให้ผู้อ่านคุ้นเคยกับการดำเนินงานในอุตสาหกรรม 3PL และ สามารถประยุกต์ใช้กระบวนการดังกล่าวให้กระบวนการพาณิชย์อิเล็กทรอนิกส์มีประสิทธิภาพดังความคาดหวังของธุรกิจใน ที่สุด
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Wilinski, K. . (2021). Roles of logistics service provider in e-commerce: an example of Raben company. Kasetsart Applied Business Journal, 14(21), 33–50. retrieved from https://so04.tci-thaijo.org/index.php/KAB/article/view/248455
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Research article
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References
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Bask, A.H. (2001). Relationships among TPL providers and members of supply chains—A strategic perspective. Journal of Business & Industrial Marketing, 16(6), 470-486.
Burt, S., & Sparks, L. (2003). E-commerce and the retail process: A review. Journal of Retailing and Consumer Services, 10(5), 275-286.
Chen, S., & Chang, T. (2003). A descriptive model of online shopping process: Some empirical results. International Journal of Service Industry Management, 14(5), 556-569.
Chodak, G. (2010). E-commerce - The way of market globalization. Wroclaw University of Technology, Poland. Retrieved from https://mpra.ub.unimuenchen.de/34181/1/MPRA_paper_34181.pdf
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Dabhilkar, M., & Bengtsson, L. (2008). Invest or divest? On the relative improvement potential in outsourcing manufacturing. Production Planning & Control, 19(3), 212-228.
Dablanc, L. (2019). E-commerce trends and implications for urban logistics. [in:] Browne, M., Behrends, S., Woxenius, J., Giuliano, G., Holguin-Veras, J. (eds.) Urban logistics: management, policy and innovation in a rapidly changing environment. Kogan Page, 167-190.
Dess, G., Rasheed, A., McLaughlin, K., & Priem, R. (1995). The new corporate architecture. Academy of Management Executive, 9(3), 7-20.
Foster, T. (1999). Dot-com retailers give 3PLs their big chance. Logistics Management & Distribution Report, 12(2), 38.
Gilley, K.M., & Rasheed, A. (2000). Making more by doing less: An analysis of outsourcing and its effects on firm performance. Journal of Management, 26(4), 763-790.
Gotzamani, K.D., & Tzavlopoulos Y.E. (2009). Measuring e-commerce-quality: An exploratory review. International Journal of Quality and Service Sciences, 1(3), 271-279.
Hamdan, A., & Rogers, K.J. (2008). Evaluating the efficiency of 3PL logistics operations. International Journal of Production Economics, 113(1), 235-244.
Harrington, L.H. (2000). Supply chain execution in the internet era. Transportation & Distribution, 36-40.
Ho, W., Xu, X., & Dey, P.K. (2010). Multi-criteria decision making approaches for supplier evaluation and selection: A literature review. European Journal of Operational Research, 202(1), 16-24.
Hsiao, H.I., Kemp, R.G.M., Van der Vorst, J., & Omta, O. (2011). Logistics outsourcing by Taiwanese and Dutch food processing industries. British Food Journal, 113(4), 550-576.
Huppertz, P. (1999). Market changes require new supply chain thinking. Transportation & Distribution, 40(3), 70-74.
Jager, K., Hilletofth, P., & Ujvari, S. (2009). From standard 3PL provider to service developer: a case study from the Swedish furniture industry. World Review of Intermodal Transportation Research, 2(4), 376-390.
Jiang, B., Belohlav, J.A., & Young, S.T. (2007). Outsourcing impact on manufacturing firms’ value: Evidence from Japan. Journal of Operations Management, 25(4), 885-900.
Joong-Kun Cho, J., Ozment, J., & Sink, H. (2008). Logistics capability, logistics outsourcing and firm performance in an e‐commerce market. International Journal of Physical Distribution & Logistics Management, 38(5), 336-359.
Kakabadse, A., & Kakabadse, N. (2005). Outsourcing: Current and future trends. Thunderbird International Business Review, 47(2), 183-204.
Lau, K.H., & Zhang, J. (2006). Drivers and obstacles of outsourcing practices in China. International Journal of Physical Distribution and Logistics Management, 36(10), 776-792.
Marasco, A. (2008). Third-party logistics: A literature review. International Journal of Production Economics, 113(1), 127-147.
Matejun, M. (2015). Outsourcing. [w:] Szymańska K. (ed.) Kompendium metod i technik zarządzania. Teoria i ćwiczenia. Oficyna a Wolters Kluwer business, 211-239.
Melián-Alzola, L., & Padrón-Robaina, V. (2007). Measuring the results in B2C e-commerce. International Journal of Quality & Reliability Management, 24(3), 279- 293.
Naspinski, T. (2007). Outsourcing usług logistycznych w ramach zintegrowanego łańcucha dostaw. Studia Gdanskie, 4, 146-159.
Pandya, A.M., & Dholakia, N. (2007). B2C Failures: Toward an Innovation Theory Framework. [w:] Feng, L. (ed.) Social Implications and Challenges of E-Business. Information Science Reference, 145-159.
Power, D., Sharafali, M., & Bhakoo, V. (2006). Adding value through outsourcing contribution of 3PL services to customer performance. Management Research News, 30(3), 228-35.
Prockl G., Pflaum A., & Kotzab H. (2012). 3PL factories or lernstatts? Value-creation models for 3PL service providers. International Journal of Physical Distribution & Logistics Management, 42(6), 544-561.
Quinn, J.B. (2000). Outsourcing innovation: the new engine of growth. Sloan Management Review, 41(4), 13-28.
Raben Group, Contract logistics (2020). Retrieved from https://www.raben-group.com
Razzaque, M.A., & Sheng, C.C. (1998). Outsourcing of logistics functions: A literature survey. International Journal of Physical Distribution and Logistics Management, 28(2), 89-107.
Rowlands, P. (2001). Why access in the key?. Elogistics, 15, 14-15.
Salimath, M.S., Cullen, J.B., & Umesh, U.N. (2008). Outsourcing and performance in entrepreneurial firms: Contingent relationships with entrepreneurial configurations. Decision Sciences, 39(3), 359-81.
Shi, Y.W. (2007). Today’s solution and tomorrow’s problem: The business process outsourcing risk management puzzle. CA Management Review, 49(3), 27-44.
Sink, H.L., & Langley, C.J. (1997). A managerial framework for the acquisition of third-party logistics services. Journal of Business Logistics, 18(2), 163-189.
Slaughter, S., & Ang, S. (1996). Employment outsourcing in information systems. Communications of the ACM, 39(7), 47-54.
Teece, D. (1986). Profit from technological innovation. Research Policy, 15(6), 286-305.
Timmers, P. (1999). Electronic Commerce: Strategies and models for business-to-business trading. Wiley, New York. [in:] Bakker, E., Zheng J., Knight, L.,
Harland, C. (2008). Putting e-commerce adoption in a supply chain context. International Journal of Operations & Production Management, 28(4), 313-330.
Trocki M. (2001). Outsourcing. Metoda restrukturyzacji działalności gospodarczej. Polskie Wydawnictwo Ekonomiczne, Warsaw, 13.
US News & World Report. (1999). US News & World Report, October 11. [in:] Joong-Kun Cho, J., Ozment, J., Sink, H. (2008). Logistics capability, logistics outsourcing and firm performance in an e‐commerce market. International Journal of Physical Distribution & Logistics Management, 38(5), 337.
Van Damme, D.E., & Van Amstel, M.J.P. (1996). Outsourcing logistics management activities. International Journal of Logistics Management, 7(2), 85-95.
Van Weele, A.J. (2002). Purchasing and Supply Chain Management – Analysis, Planning and Practice. Thomson Learning, London [in:] Bakker, E., Zheng J., Knight, L., Harland, C. (2008). Putting e-commerce adoption in a supply chain context. International Journal of Operations & Production Management, 28(4), 313-330.
Wang, Q., Lai, F., & Zhao, X. (2008). The impact of information technology on the financial performance of third-party logistics firms in China. Supply Chain Management: An International Journal, 13(2), 138-150.
White, H., & Daniel, E. (2004). The future of online retailing in the UK: Learning from experience. Marketing Intelligence & Planning, 22(1), 10-23.
Wilding, R., & Juriado, R. (2004). Customer perceptions on logistics outsourcing in the European consumer goods industry. International Journal of Physical Distribution & Logistics Management, 34(8), 628-644.
Wisniewska, A. (2009). The role of logistic operator sin the supply chains summary. Zeszyty Naukowe. Logistyka i Transport / Miedzynarodowa Wyzsza Szkola Logistyki i Transportu we Wroclawiu, 8(1), 179-191.
Xing, Y., Grant, D.B., McKinnon, A.C., & Fernie J. (2011). The interface between retailers and logistics service providers in the online market. European Journal of Marketing, 45(3), 334-357.
Archer, N., & Gebauer, J. (2000). Managing in the context of the new electronic marketplace. DeGroote School of Business McMaster University, Canada. Presented at the 1st World Congress on the Management of Electronic Commerce, Ontario, Canada. Retrieved from
https://pdfs.semanticscholar.org/5861/3e0a329620ef36bd7978de3c277d52dddc65.pdf
Baki, B., & Ar, I.M. (2009). A comparative analysis of 3PL applications in manufacturing firms from seven countries. Supply Chain Forum: An International Journal, 10(1), 16-30.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 90-120.
Barsauskas, P., Sarapovas, T., & Cvilikas, A. (2008). The evaluation of e‐commerce impact on business efficiency. Baltic Journal of Management, 3(1), 71-91.
Bask, A.H. (2001). Relationships among TPL providers and members of supply chains—A strategic perspective. Journal of Business & Industrial Marketing, 16(6), 470-486.
Burt, S., & Sparks, L. (2003). E-commerce and the retail process: A review. Journal of Retailing and Consumer Services, 10(5), 275-286.
Chen, S., & Chang, T. (2003). A descriptive model of online shopping process: Some empirical results. International Journal of Service Industry Management, 14(5), 556-569.
Chodak, G. (2010). E-commerce - The way of market globalization. Wroclaw University of Technology, Poland. Retrieved from https://mpra.ub.unimuenchen.de/34181/1/MPRA_paper_34181.pdf
Clement, J. (2020). Most popular online shopping categories worldwide 2018. Statista, Retrieved from https://www.statista.com/statistics/276846/reach-of-top-online-retail-categories-worldwide
Dabhilkar, M., & Bengtsson, L. (2008). Invest or divest? On the relative improvement potential in outsourcing manufacturing. Production Planning & Control, 19(3), 212-228.
Dablanc, L. (2019). E-commerce trends and implications for urban logistics. [in:] Browne, M., Behrends, S., Woxenius, J., Giuliano, G., Holguin-Veras, J. (eds.) Urban logistics: management, policy and innovation in a rapidly changing environment. Kogan Page, 167-190.
Dess, G., Rasheed, A., McLaughlin, K., & Priem, R. (1995). The new corporate architecture. Academy of Management Executive, 9(3), 7-20.
Foster, T. (1999). Dot-com retailers give 3PLs their big chance. Logistics Management & Distribution Report, 12(2), 38.
Gilley, K.M., & Rasheed, A. (2000). Making more by doing less: An analysis of outsourcing and its effects on firm performance. Journal of Management, 26(4), 763-790.
Gotzamani, K.D., & Tzavlopoulos Y.E. (2009). Measuring e-commerce-quality: An exploratory review. International Journal of Quality and Service Sciences, 1(3), 271-279.
Hamdan, A., & Rogers, K.J. (2008). Evaluating the efficiency of 3PL logistics operations. International Journal of Production Economics, 113(1), 235-244.
Harrington, L.H. (2000). Supply chain execution in the internet era. Transportation & Distribution, 36-40.
Ho, W., Xu, X., & Dey, P.K. (2010). Multi-criteria decision making approaches for supplier evaluation and selection: A literature review. European Journal of Operational Research, 202(1), 16-24.
Hsiao, H.I., Kemp, R.G.M., Van der Vorst, J., & Omta, O. (2011). Logistics outsourcing by Taiwanese and Dutch food processing industries. British Food Journal, 113(4), 550-576.
Huppertz, P. (1999). Market changes require new supply chain thinking. Transportation & Distribution, 40(3), 70-74.
Jager, K., Hilletofth, P., & Ujvari, S. (2009). From standard 3PL provider to service developer: a case study from the Swedish furniture industry. World Review of Intermodal Transportation Research, 2(4), 376-390.
Jiang, B., Belohlav, J.A., & Young, S.T. (2007). Outsourcing impact on manufacturing firms’ value: Evidence from Japan. Journal of Operations Management, 25(4), 885-900.
Joong-Kun Cho, J., Ozment, J., & Sink, H. (2008). Logistics capability, logistics outsourcing and firm performance in an e‐commerce market. International Journal of Physical Distribution & Logistics Management, 38(5), 336-359.
Kakabadse, A., & Kakabadse, N. (2005). Outsourcing: Current and future trends. Thunderbird International Business Review, 47(2), 183-204.
Lau, K.H., & Zhang, J. (2006). Drivers and obstacles of outsourcing practices in China. International Journal of Physical Distribution and Logistics Management, 36(10), 776-792.
Marasco, A. (2008). Third-party logistics: A literature review. International Journal of Production Economics, 113(1), 127-147.
Matejun, M. (2015). Outsourcing. [w:] Szymańska K. (ed.) Kompendium metod i technik zarządzania. Teoria i ćwiczenia. Oficyna a Wolters Kluwer business, 211-239.
Melián-Alzola, L., & Padrón-Robaina, V. (2007). Measuring the results in B2C e-commerce. International Journal of Quality & Reliability Management, 24(3), 279- 293.
Naspinski, T. (2007). Outsourcing usług logistycznych w ramach zintegrowanego łańcucha dostaw. Studia Gdanskie, 4, 146-159.
Pandya, A.M., & Dholakia, N. (2007). B2C Failures: Toward an Innovation Theory Framework. [w:] Feng, L. (ed.) Social Implications and Challenges of E-Business. Information Science Reference, 145-159.
Power, D., Sharafali, M., & Bhakoo, V. (2006). Adding value through outsourcing contribution of 3PL services to customer performance. Management Research News, 30(3), 228-35.
Prockl G., Pflaum A., & Kotzab H. (2012). 3PL factories or lernstatts? Value-creation models for 3PL service providers. International Journal of Physical Distribution & Logistics Management, 42(6), 544-561.
Quinn, J.B. (2000). Outsourcing innovation: the new engine of growth. Sloan Management Review, 41(4), 13-28.
Raben Group, Contract logistics (2020). Retrieved from https://www.raben-group.com
Razzaque, M.A., & Sheng, C.C. (1998). Outsourcing of logistics functions: A literature survey. International Journal of Physical Distribution and Logistics Management, 28(2), 89-107.
Rowlands, P. (2001). Why access in the key?. Elogistics, 15, 14-15.
Salimath, M.S., Cullen, J.B., & Umesh, U.N. (2008). Outsourcing and performance in entrepreneurial firms: Contingent relationships with entrepreneurial configurations. Decision Sciences, 39(3), 359-81.
Shi, Y.W. (2007). Today’s solution and tomorrow’s problem: The business process outsourcing risk management puzzle. CA Management Review, 49(3), 27-44.
Sink, H.L., & Langley, C.J. (1997). A managerial framework for the acquisition of third-party logistics services. Journal of Business Logistics, 18(2), 163-189.
Slaughter, S., & Ang, S. (1996). Employment outsourcing in information systems. Communications of the ACM, 39(7), 47-54.
Teece, D. (1986). Profit from technological innovation. Research Policy, 15(6), 286-305.
Timmers, P. (1999). Electronic Commerce: Strategies and models for business-to-business trading. Wiley, New York. [in:] Bakker, E., Zheng J., Knight, L.,
Harland, C. (2008). Putting e-commerce adoption in a supply chain context. International Journal of Operations & Production Management, 28(4), 313-330.
Trocki M. (2001). Outsourcing. Metoda restrukturyzacji działalności gospodarczej. Polskie Wydawnictwo Ekonomiczne, Warsaw, 13.
US News & World Report. (1999). US News & World Report, October 11. [in:] Joong-Kun Cho, J., Ozment, J., Sink, H. (2008). Logistics capability, logistics outsourcing and firm performance in an e‐commerce market. International Journal of Physical Distribution & Logistics Management, 38(5), 337.
Van Damme, D.E., & Van Amstel, M.J.P. (1996). Outsourcing logistics management activities. International Journal of Logistics Management, 7(2), 85-95.
Van Weele, A.J. (2002). Purchasing and Supply Chain Management – Analysis, Planning and Practice. Thomson Learning, London [in:] Bakker, E., Zheng J., Knight, L., Harland, C. (2008). Putting e-commerce adoption in a supply chain context. International Journal of Operations & Production Management, 28(4), 313-330.
Wang, Q., Lai, F., & Zhao, X. (2008). The impact of information technology on the financial performance of third-party logistics firms in China. Supply Chain Management: An International Journal, 13(2), 138-150.
White, H., & Daniel, E. (2004). The future of online retailing in the UK: Learning from experience. Marketing Intelligence & Planning, 22(1), 10-23.
Wilding, R., & Juriado, R. (2004). Customer perceptions on logistics outsourcing in the European consumer goods industry. International Journal of Physical Distribution & Logistics Management, 34(8), 628-644.
Wisniewska, A. (2009). The role of logistic operator sin the supply chains summary. Zeszyty Naukowe. Logistyka i Transport / Miedzynarodowa Wyzsza Szkola Logistyki i Transportu we Wroclawiu, 8(1), 179-191.
Xing, Y., Grant, D.B., McKinnon, A.C., & Fernie J. (2011). The interface between retailers and logistics service providers in the online market. European Journal of Marketing, 45(3), 334-357.
