The Structural Equation Modelling of Factors Affecting Financial Contribution Intention and Behavior Via Investment Crowdfunding in Social Enterprise in Thailand
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Abstract
The purpose of this research was to study the factors influencing the intention of financial contribution via investment crowdfunding in social enterprise, to study the factors influencing information sharing intention via investment crowdfunding in social enterprise, to study the factors influencing financial contribution behavior via investment crowdfunding in social enterprise in Thailand, and recheck the conformity of structural equation model influence of attitude, subjective norm, social norms, perceived behavioral control, self-efficacy, tax incentives, financial contribution intention, information sharing intention, and financial contribution behavior via investment crowdfunding in social enterprises in Thailand. A quantitative research is conducted with a questionnaire as a research tool and data were collected from 1,527 people who have invested via investment crowdfunding in social enterprise in Thailand.
The analysis of the structural equation model found that attitude, social norms, perceived behavioral control, self-efficacy, and tax incentives have a positive direct influence on financial contribution intention, while the factor of subjective norm has no positive direct influence on financial contribution intention via investment crowdfunding in social enterprises at statistically significant of 0.05, and found that the factor of attitude, subjective norm, social norm, perceived behavioral control, self-efficacy have a positive direct influence on information sharing intention, while the factor of tax incentives has no positive direct influence on information sharing intention of investment crowdfunding in social enterprise at statistically significant of 0.05. It was also found that both financial contribution intention and information sharing intention have a positive direct influence on financial contribution behavior at statistically significant 0.05.
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