The Important Factors for Building Effective Strategic Alliances among Small and Medium-sized Technology Companies in Thailand
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Abstract
The purpose of this research is to understand the important factors for building effective strategic partnerships among small and medium-sized technology companies in Thailand. The research process is divided into 3 parts: 1. In-depth interviews from 15 SMEs in tech industry in Thailand. 2. Data analysis with Thematic analysis 3. Discussion and Conclusion. This research was conducted to understand the nature of partner relationship and collaboration with partners of small and medium technology companies in Thailand. Research has shown that alliance relationships are based on alliance experience, interpersonal trust and inter-organizational trust. Trust should be prioritized both between inter-organizational and interpersonal trust, it helps organizations access more resources and foster collaboration among partners. Experience working with partners in the past helps companies create a better way of working and managing partners to ensure smooth partnerships and achieve the goals of alliance building. This affects the effective outcomes of strategic alliances.
This research can guide business owners, executives, and employees involved in technology companies to understand and design effective strategic alliances with partners that are successful as intended according to the purpose. Accordingly, the company can enhance the competitive advantage through the strategic alliance in the future.
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