ปัจจัยที่ส่งผลต่อศักยภาพนวัตกรรมองค์การเชิงกลยุทธ์: การตรวจสอบเชิงประจักษ์ของธุรกิจบรรจุภัณฑ์ในประเทศไทย
คำสำคัญ:
นวัตกรรมองค์การเชิงกลยุทธ์, ธุรกิจบรรจุภัณฑ์บทคัดย่อ
งานวิจัยนี้มีวัตถุประสงค์เพื่อศึกษาปัจจัยที่มีอิทธิพลต่อการพัฒนาศักยภาพนวัตกรรมองค์การเชิงกลยุทธ์ภายใต้ทฤษฎีเชิงสถานการณ์ โดยทำการศึกษากับธุรกิจบรรจุภัณฑ์ในประเทศไทย จำนวน 1,073 กิจการ กลุ่มตัวอย่างเป็นผู้ดำรงตำแหน่งกรรมการหรือหุ้นส่วนผู้จัดการโดยไม่อาศัยความน่าจะเป็น ด้วยการสุ่มอย่างง่าย จำนวน 232 คน ใช้แบบสอบถามซึ่งพัฒนาขึ้นโดยการทบทวนวรรณกรรมเกี่ยวกับวัฒนธรรมองค์การที่ช่วยเพิ่มขีดความสามารถในการจัดการองค์การให้สูงขึ้น ทดสอบค่า IOC ได้เท่ากับ 0.67-1.00 เก็บรวบรวมข้อมูลได้กลับมาจำนวน 228 คน คิดเป็นอัตราการตอบกลับร้อยละ 21.20 วิเคราะห์ข้อมูลด้วยวิธีสมการถดถอยแบบกำลังสองน้อยที่สุดและนำเสนอด้วยวิธีการอนุมานเพื่อสรุปข้อค้นพบ ผลการวิจัยพบว่า การสนับสนุนของผู้บริหาร (1=0.15, p<0.05) วัฒนธรรมองค์การที่ยั่งยืน (
2=0.30, p<0.01) การมุ่งเน้นความมั่งคั่งของความรู้ (
3=0.23, p<0.01) การเจริญเติบโตของการเอื้ออำนวยทางเทคโนโลยี (
4=0.18, p<0.05) และบรรยากาศที่เอื้ออำนวยทางสภาพแวดล้อม (
5=0.11, p<0.05) ส่งผลกระทบในเชิงบวกต่อศักยภาพนวัตกรรมองค์การเชิงกลยุทธ์ ดังนั้นผู้บริหารควรให้ความสำคัญในการส่งเสริมและสนับสนุนให้กิจการมีปัจจัยทั้งห้าด้านในการดำเนินธุรกิจ แสดงให้เห็นว่าการมุ่งเน้นนโยบายพัฒนาวัฒนธรรมองค์กรให้สอดคล้องกับความก้าวหน้าทางเทคโนโลยีและส่งเสริมความรู้ใหม่ๆ มาพัฒนาบรรจุภัณฑ์อย่างต่อเนื่อง เป็นแนวทางที่สำคัญต่อการพัฒนาศักยภาพนวัตกรรมองค์การเชิงกลยุทธ์ของธุรกิจบรรจุภัณฑ์ในปัจจุบันเพื่อให้สามารถตอบสนองต่อความต้องการของลูกค้าได้เร็วกว่าคู่แข่งขัน
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Acar, A. Z. (2012). Organizational culture, leadership styles and organizational commitment in Turkish logistics industry. Procedia-Social and Behavioral Sciences, 58(3), 217-226.
Amabile, T. M., Conti, R., Coon, H., Lazenby, J., & Herron, M. (1996). Assessing the work environment for creativity. Academy of management journal, 39(5), 1154-1184.
Anderson, S. W., & Lanen, W. N. (1999). Economic transition, strategy and the evolution of management accounting practices: the case of India. Accounting, Organizations and Society, 24(5-6), 379-412.
Armstrong, J. S., & Overton, T. S. (1977). Estimating nonresponse bias in mail surveys. Journal of marketing research, 14(8), 396-402.
Battisti, G., & Stoneman, P. (2010). How innovative are UK firms? Evidence from the fourth UK community innovation survey on synergies between technological and organizational innovations. British Journal of Management, 21(1), 187-206.
Becerra-Fernandez, I., Gonzalez, A., & Sabherwal, R. (2004). Knowledge Management: Challenges. Solutions and Technologies. Pearson/Prentice Hall.
Chenhall, R. H., & Langfield-Smith, K. (1998). The relationship between strategic priorities, management techniques and management accounting: an empirical investigation using a systems approacha. Accounting, Organizations and Society, 23(3), 243-264.
Cormican, K., & O’Sullivan, D. (2004). Auditing best practice for effective product innovation management. Technovation, 24(10), 819-829.
Damanpour, F., & Schneider, M. (2006). Phases of the adoption of innovation in organizations: Effects of environment, organization and top Managers. British Journal of Management, 17(3), 215-236.
Delone, W. H., & McLean, E. R. (2003). The DeLone and McLean model of information systems success: a ten-year update. Journal of management information systems, 19(4), 9-30.
Elkins, T., & Keller, R. T. (2003). Leadership in research and development organizations: A literature review and conceptual framework. The Leadership Quarterly, 14(4-5), 587-606.
Floyd, S. W., & Lane, P. J. (2000). Strategizing throughout the organization: Managing role conflict in strategic renewal. Academy of management review, 25(1), 154-177.
Garcia, R., & Calantone, R. (2002). A critical look at technological innovation typology and innovativeness terminology: a literature review. Journal of product innovation management, 19(2), 110-132.
Hair, Jr. J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis: A Global perspective. New Jersey : Prentice Hall.
Hult, G. T. M., Snow, C. C., & Kandemir, D. (2003). The role of entrepreneurship in building cultural competitiveness in different organizational types. Journal of Management, 29(3), 401-426.
Jaca, C., Zárraga-Rodriguez, M., Viles, E., & Álvarez, M. J. (2016). Papel en la innovación de la gestión y uso eficiente de la información. Globalización, Competitividad y Gobernabilidad de Georgetown /Universia, 10(1). 66-68.
James, L. R., Choi, C. C., & Ko, C. H. E., McNeil, PK, Minton, MK, Wright, MA, Kim, K. (2007), Organizational and psychological climate: A review of theory and research. European Journal of Work and Organizational Psychology, 18(17), 1-34.
Jung, D. I., Chow, C., & Wu, A. (2003). The role of transformational leadership in enhancing organizational innovation: Hypotheses and some preliminary findings. The leadership quarterly, 14(4-5), 525-544.
Klein, K. J., & Kozlowski, S. W. (2000). From micro to meso: Critical steps in conceptualizing and conducting multilevel research. Organizational research methods, 3(3), 211-236.
Lau, C. M., Yiu, D. W., Yeung, P. K., & Lu, Y. (2008). Strategic orientation of high-technology firms in a transitional economy. Journal of Business Research, 61(7), 765-777.
Li, H., & Zhou, L. A. (2005). Political turnover and economic performance: the incentive role of personnel control in China. Journal of public economics, 89(9-10), 1743-1762.
Matinaro, V., & Liu, Y. (2017). Towards increased innovativeness and sustainability through organizational culture: A case study of a Finnish construction business. Journal of cleaner production, 14(2), 3184-3193.
Ministry of Industry. (2017). Packaging intelligence unit. Retrieved May 1, 2017, from http://packaging. oie.go.th/new/search_data_entrepreneur.php.
Noble, C. H., Sinha, R. K., & Kumar, A. (2002). Market orientation and alternative strategic orientations: a longitudinal assessment of performance implications. Journal of marketing, 66(4), 25-39.
Omerzel, D. G. (2015). Innovativeness in tourism: model development. Procedia Economics and Finance, 23(4), 750-756.
Orfila-Sintes, F., & Mattsson, J. (2009). Innovation behavior in the hotel industry. Omega, 37(2), 380-394.
Pagell, M., & Krause, D. R. (2004). Re-exploring the relationship between flexibility and the external environment. Journal of Operations Management, 21(6), 629-649.
Prajogo, D. I., & Ahmed, P. K. (2006). Relationships between innovation stimulus, innovation capacity, and innovation performance. R&D Management, 36(5), 499-515.
Psomas, E. L., & Jaca, C. (2016). The impact of total quality management on service company performance: evidence from Spain. International Journal of Quality & Reliability Management, 33(3), 380-398.
Rothaermel, F. T., & Deeds, D. L. (2006). Alliance type, alliance experience and alliance management capability in high-technology ventures. Journal of business venturing, 21(4), 429-460.
Sauser, B. J., Reilly, R. R., & Shenhar, A. J. (2009). Why projects fail? How contingency theory can provide new insights–A comparative analysis of NASA’s Mars Climate Orbiter loss. International Journal of Project Management, 27(7), 665-679.
Talke, K., Salomo, S., & Rost, K. (2010). How top management team diversity affects innovativeness and performance via the strategic choice to focus on innovation fields. Research Policy, 39(7), 907-918.
Tsai, W. (2001). Knowledge transfer in intraorganizational networks: Effects of network position and absorptive capacity on business unit innovation and performance. Academy of management journal, 44(5), 996-1004.
Tuominen, M., Rajala, A., & Möller, K. (2004). Market-driving versus market-driven: Divergent roles of market orientation in business relationships. Industrial marketing management, 33(3), 207-217.
Tutar, H., Nart, S., & Bingöl, D. (2015). The effects of strategic orientations on innovation capabilities and market performance: The case of ASEM. Procedia-Social and Behavioral Sciences, 207, 709-719.
Tutar, L., Tutar, E., Özgür, A., & Tutar, Y. (2015). Therapeutic targeting of microRNAs in cancer: future perspectives. Drug development research, 76(7), 382-388.
Wong, S. Y., & Chin, K. S. (2007). Organizational innovation management: An organization-wide perspective. Industrial Management & Data Systems, 107(9), 1290-1315.
Yu, Q., Zhuang, X., Yuan, Z., Qi, W., Wang, W., Wang, Q., & Tan, X. (2013). Pretreatment of sugarcane bagasse with liquid hot water and aqueous ammonia. Bioresource technology, 144(6), 210-215.
Zahra, S. A., Neubaum, D. O., & Larrañeta, B. (2007). Knowledge sharing and technological capabilities: The moderating role of family involvement. Journal of business Research, 60(10), 1070-1079.
Acar, A. Z. (2012). Organizational culture, leadership styles and organizational commitment in Turkish logistics industry. Procedia-Social and Behavioral Sciences, 58(3), 217-226.
Amabile, T. M., Conti, R., Coon, H., Lazenby, J., & Herron, M. (1996). Assessing the work environment for creativity. Academy of management journal, 39(5), 1154-1184.
Anderson, S. W., & Lanen, W. N. (1999). Economic transition, strategy and the evolution of management accounting practices: the case of India. Accounting, Organizations and Society, 24(5-6), 379-412.
Armstrong, J. S., & Overton, T. S. (1977). Estimating nonresponse bias in mail surveys. Journal of marketing research, 14(8), 396-402.
Battisti, G., & Stoneman, P. (2010). How innovative are UK firms? Evidence from the fourth UK community innovation survey on synergies between technological and organizational innovations. British Journal of Management, 21(1), 187-206.
Becerra-Fernandez, I., Gonzalez, A., & Sabherwal, R. (2004). Knowledge Management: Challenges. Solutions and Technologies. Pearson/Prentice Hall.
Chenhall, R. H., & Langfield-Smith, K. (1998). The relationship between strategic priorities, management techniques and management accounting: an empirical investigation using a systems approacha. Accounting, Organizations and Society, 23(3), 243-264.
Cormican, K., & O’Sullivan, D. (2004). Auditing best practice for effective product innovation management. Technovation, 24(10), 819-829.
Damanpour, F., & Schneider, M. (2006). Phases of the adoption of innovation in organizations: Effects of environment, organization and top Managers. British Journal of Management, 17(3), 215-236.
Delone, W. H., & McLean, E. R. (2003). The DeLone and McLean model of information systems success: a ten-year update. Journal of management information systems, 19(4), 9-30.
Elkins, T., & Keller, R. T. (2003). Leadership in research and development organizations: A literature review and conceptual framework. The Leadership Quarterly, 14(4-5), 587-606.
Floyd, S. W., & Lane, P. J. (2000). Strategizing throughout the organization: Managing role conflict in strategic renewal. Academy of management review, 25(1), 154-177.
Garcia, R., & Calantone, R. (2002). A critical look at technological innovation typology and innovativeness terminology: a literature review. Journal of product innovation management, 19(2), 110-132.
Hair, Jr. J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis: A Global perspective. New Jersey : Prentice Hall.
Hult, G. T. M., Snow, C. C., & Kandemir, D. (2003). The role of entrepreneurship in building cultural competitiveness in different organizational types. Journal of Management, 29(3), 401-426.
Jaca, C., Zárraga-Rodriguez, M., Viles, E., & Álvarez, M. J. (2016). Papel en la innovación de la gestión y uso eficiente de la información. Globalización, Competitividad y Gobernabilidad de Georgetown /Universia, 10(1). 66-68.
James, L. R., Choi, C. C., & Ko, C. H. E., McNeil, PK, Minton, MK, Wright, MA, Kim, K. (2007), Organizational and psychological climate: A review of theory and research. European Journal of Work and Organizational Psychology, 18(17), 1-34.
Jung, D. I., Chow, C., & Wu, A. (2003). The role of transformational leadership in enhancing organizational innovation: Hypotheses and some preliminary findings. The leadership quarterly, 14(4-5), 525-544.
Klein, K. J., & Kozlowski, S. W. (2000). From micro to meso: Critical steps in conceptualizing and conducting multilevel research. Organizational research methods, 3(3), 211-236.
Lau, C. M., Yiu, D. W., Yeung, P. K., & Lu, Y. (2008). Strategic orientation of high-technology firms in a transitional economy. Journal of Business Research, 61(7), 765-777.
Li, H., & Zhou, L. A. (2005). Political turnover and economic performance: the incentive role of personnel control in China. Journal of public economics, 89(9-10), 1743-1762.
Matinaro, V., & Liu, Y. (2017). Towards increased innovativeness and sustainability through organizational culture: A case study of a Finnish construction business. Journal of cleaner production, 14(2), 3184-3193.
Ministry of Industry. (2017). Packaging intelligence unit. Retrieved May 1, 2017, from http://packaging. oie.go.th/new/search_data_entrepreneur.php.
Noble, C. H., Sinha, R. K., & Kumar, A. (2002). Market orientation and alternative strategic orientations: a longitudinal assessment of performance implications. Journal of marketing, 66(4), 25-39.
Omerzel, D. G. (2015). Innovativeness in tourism: model development. Procedia Economics and Finance, 23(4), 750-756.
Orfila-Sintes, F., & Mattsson, J. (2009). Innovation behavior in the hotel industry. Omega, 37(2), 380-394.
Pagell, M., & Krause, D. R. (2004). Re-exploring the relationship between flexibility and the external environment. Journal of Operations Management, 21(6), 629-649.
Prajogo, D. I., & Ahmed, P. K. (2006). Relationships between innovation stimulus, innovation capacity, and innovation performance. R&D Management, 36(5), 499-515.
Psomas, E. L., & Jaca, C. (2016). The impact of total quality management on service company performance: evidence from Spain. International Journal of Quality & Reliability Management, 33(3), 380-398.
Rothaermel, F. T., & Deeds, D. L. (2006). Alliance type, alliance experience and alliance management capability in high-technology ventures. Journal of business venturing, 21(4), 429-460.
Sauser, B. J., Reilly, R. R., & Shenhar, A. J. (2009). Why projects fail? How contingency theory can provide new insights–A comparative analysis of NASA’s Mars Climate Orbiter loss. International Journal of Project Management, 27(7), 665-679.
Talke, K., Salomo, S., & Rost, K. (2010). How top management team diversity affects innovativeness and performance via the strategic choice to focus on innovation fields. Research Policy, 39(7), 907-918.
Tsai, W. (2001). Knowledge transfer in intraorganizational networks: Effects of network position and absorptive capacity on business unit innovation and performance. Academy of management journal, 44(5), 996-1004.
Tuominen, M., Rajala, A., & Möller, K. (2004). Market-driving versus market-driven: Divergent roles of market orientation in business relationships. Industrial marketing management, 33(3), 207-217.
Tutar, H., Nart, S., & Bingöl, D. (2015). The effects of strategic orientations on innovation capabilities and market performance: The case of ASEM. Procedia-Social and Behavioral Sciences, 207, 709-719.
Tutar, L., Tutar, E., Özgür, A., & Tutar, Y. (2015). Therapeutic targeting of microRNAs in cancer: future perspectives. Drug development research, 76(7), 382-388.
Wong, S. Y., & Chin, K. S. (2007). Organizational innovation management: An organization-wide perspective. Industrial Management & Data Systems, 107(9), 1290-1315.
Yu, Q., Zhuang, X., Yuan, Z., Qi, W., Wang, W., Wang, Q., & Tan, X. (2013). Pretreatment of sugarcane bagasse with liquid hot water and aqueous ammonia. Bioresource technology, 144(6), 210-215.
Zahra, S. A., Neubaum, D. O., & Larrañeta, B. (2007). Knowledge sharing and technological capabilities: The moderating role of family involvement. Journal of business Research, 60(10), 1070-1079.
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2018-12-07
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