• Yupaporn Chaisena 31/10 Kalasin sub-district, Mueang Kalasin district,Kalasin Province
  • สุธนา บุญเหลือ Mahasarakham University
  • นิติพงษ์ ส่งศรีโรจน์ Mahasarakham University
Keywords: Strategic organizational innovation, Packaging businesses


The purpose of this research aims to investigate the influencing factors which affect the strategic organizational innovation capability. The contingency theory was used as a theoretical framework. The study was conducted with the packaging business in Thailand. Data collection uses questionnaires to gather information from managing directors or managing partners. The questionnaire was developed from a literature review on organizational innovation the enhances organizational management competence. In the quality test, IOC of each item ranged from 0.67-1.00. The completely and returned questionnaires are 228 questionnaires, which indicate the response rate as 21.25%. Data analysis with inferential statistics was conducted by choosing the ordinary least square regression (OLS). The results indicate the executive support policy (gif.latex?\beta1=0.15, p<0.05), sustainable organizational culture (gif.latex?\beta2=0.30, p<0.01), knowledge richness orientation (gif.latex?\beta3=0.23, p<0.01), technological complimentarity growth (gif.latex?\beta4=0.18, p<0.05), and environmental munificence climate (gif.latex?\beta5=0.111, p<0.05), have a positive influence on strategic organizational innovation capability. Therefore, the managers should pay the more concentration on corporate culture development policy, which consistent with the growth of technology and continuous improving the novel knowledge are the key factors of packaging business, which lead the firmness to meet the more competitive advantage than the other competitors, such the quick respond to serve the customer need.


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