THE EFFICIENCY MANAGEMENT MODEL OF PATTAYA CITY BASED ON GOOD GOVERNANCE IN PREPARING FOR ASEAN COMMUNITY

Abstract

The purpose of this research was to study and present an efficiency management model of Pattaya City based on good governance in preparing for ASEAN Community. Quantitative and qualitative methods were conducted. The research instrument was a questionnaire and data collection was derived from 399 samples of residences living in Pattaya city, which 70 key informants were interviewed. Statistical tools were percentage, mean, standard deviation and content analysis in analyzing qualitative data. The main findings revealed that; an efficiency management model was at a high level in overall and in aspects. While the efficiency management model of Pattaya City based on good governance in preparing for ASEAN Community, namely, 1) the rule of law: considering the issuance of orders and regulations in accordance with the regulations, 2) Morality: staffs are required to perform their duties with integrity, 3) Transparency: managing for the most accuracy and utmost benefit to the people, 4) Participation: allowing all stakeholders to participate in the organization’s activities, 5) Accountability: monitoring of performance Systematically, 6) Value for Money: using resources efficiently and economically, and 7) the management in preparing for the ASEAN community: executives should play their roles in the development and changing of any tasks in the organization.